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Home » B2B Marketing Careers at TopRank Marketing » B2B Public Relations Manager (Emphasis on LinkedIn Executive Communications)

B2B Public Relations Manager (Emphasis on LinkedIn Executive Communications)

TopRank Marketing would like to inspire you to be a part of our team as a B2B Public Relations Manager, with emphasis using LinkedIn to manage executive communications.

Our clients count on us to deliver best-in-class services and we count on our team members to create and implement programs that deliver great experiences for clients, target audiences and influencers alike. 

Success in this role means working with our team to effectively manage B2B executives’ social engagement in various B2B technology industries which includes everything from identifying opportunities for social engagement, researching and promoting industry news and creating engaging content.

Below you’ll find highlights of what this position entails, what makes a good fit and some of the perks of joining the TopRank Marketing team: 

Position Responsibilities

  • Create social media strategies, with an emphasis on LinkedIn, for clients in order to drive business objectives.
    • Develop strategies for social focused programs:
      • Program approach and model based on synthesis of research for industry demand, Influencer alignment and business priorities
      • Integration with team to develop content concepts and mood board
    • Ongoing consulting with team in terms of tactical alignment to strategy and any needed refinements
  • Implement social media strategies  in partnership with a team, which align with client objectives, voice and drive results. 
    • Including social message development, image copy development, social video copy 
  • Manage vendors in order to meet TopRank quality standards and social media best practices. 
    • Provide direction & review the work of vendors executing on social programs, including: social images, video development, paid social, social reporting
  • Monitor and report on program KPIs in order to highlight program success and identify priorities to optimize results.  
    • Review monthly reporting (from freelance or internal team)
    • Make recommendations to optimize program tactics. 
  • Consult with clients as a subject matter expert via regular meetings
    • Lead weekly client meetings; review weekly deliverables and monthly results reports 
  • Manage internal business KPIs. 
    • Weekly scorecard, scheduling meeting, wins meetings, managers meeting, email, etc. 
    • Monthly program review w/ reporting, deliverables with the objective to uncover case studies, sales opportunities, etc.

What’ll Make You a Good Fit

  • Demonstrable experience in managing executive’s social channels
  • Extensive experience developing and implementing social media strategies for LinkedIn 
  • Focus on client service and satisfaction
  • Creative problem solving
  • Attention to detail and consistent ability to meet deadlines
  • Quality, quality, quality!
  • Excellent written and verbal communication

Qualifications

  • 5-7 years experience managing social media programs
  • At least 2 years B2B experience
    • Agency experience preferred
  • Experience in communications from brand executive POV
  • Follows innovation/trends within social media space

Perks of Joining Our Team

  • The chance to work at a company that was named one of the 100 Best Companies to Work for multiple years
  • Access to a great team of savvy digital marketers that is dedicated to skills development and ongoing education

About Us

TopRank Marketing is an award-winning B2B marketing agency recognized by Forrester with a mission to create marketing experiences that inspire: customers, employees and the community. As pioneers and leaders in the B2B marketing industry, we’ve inspired top B2B brands including LinkedIn, SAP, Adobe, Dell, and Oracle to engage us for B2B content, search and influencer marketing programs. 

If you’re interested in joining a team that is leading the B2B marketing industry, we’d love to connect! Please email your resume to hr@toprankmarketing.com and be sure to include any additional details about why you’d be a good fit for this position.

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