The Creative Director is responsible for developing & executing all creative strategies for our book of clients to reach strategic objectives. The Creative Director is a leader who inspires the creative team to deliver content that engages the target audience while maintaining brand standards.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
- Manage the creative process from concept to completion, shaping the story for the business that conveys value proposition
- Collaborate with multidisciplinary project teams, particularly content to explore and implement new ideas, solutions & template designs
- Lead and direct the creative team in the production of all marketing assets
- Ensure visual communication and brand standards are met
- Guide design team to translate marketing objectives into clear creative strategy
- Guide creative pitches to existing clients
- Oversee profitability, deliverables, timelines and budgets for design team
- Meet with clients or upper management to explain campaign strategies and solutions
- Review work, troubleshoot and provide feedback to creative teams
- Remain actively involved in hiring and training creative staff
- Manage and cultivate the career development of staff members, including designers, art directors, copywriters, photographers and web developers
Required Qualifications and Skills
- 8-15 years experience in creative design, at least 5 years digital
- At least 5 years of agency experience
- Experience in B2B required
- Expert in design tools Adobe Creative Suite
- Excellent foundation of design fundamentals and typography
- Demonstrable graphic design skills with strong portfolio
- Experience in interactive design
- Preferred:
- Ceros or Webflow experience
- Experience in UX design
- Preferred:
- Knowledge of the latest trends in design
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