Digital Advertising Manager

TopRank® Marketing, a fast-growing Minneapolis-based Integrated Marketing agency, is hiring a Digital Advertising Strategist – SEM/PPC/Social to join an enthusiastic team to achieve results for the clients we serve.

The ideal candidate for the position will work with account teams to direct and guide account strategy, build accounts, grow & nurture programs and conduct ongoing measurement/analytics to make strategic recommendations to improve program performance.

Must have experience with:

  • Digital Advertising
    • Audit, Forecast, create and manage online advertising campaigns for an entire book of clients, including:
      • PPC
      • SEM
      • Social Ad Management
    • Recommend and/or execute a comprehensive plan to ensure campaigns are reaching objectives in terms of total inquiries and cost per acquisition models. Develop and structure all aspects of campaigns, including, but not limited to:
      • Campaign build-outs
      • Campaign Management
      • Ad Copy & Image Ad Concepts
      • Landing Page Copy & Concepts/ Fulfillment
      • Keywords
      • Bid Strategy
      • A/B Testing
      • Reporting (ROAS/CPL/CPC)
    • Analyze campaign performance, test new strategies, and report on the data with strategic recommendations and next steps
  • SEO
    • Develop and implement data-driven SEO content plans
    • Perform keyword and topic research to understand search demand among relevant target audiences
    • Analyze client web site architecture for content and SEO improvement opportunities
    • Develop impactful on-page optimization and information architecture recommendations focused on improving the customer search experience through relevant search visibility for targeted keyword topics
      • Reconcile search keyword demand with topics and content requirements that comply with client branding guidelines and ‘voice’
      • Develop geo-targeted SEO recommendations to help clients achieve local and / or international search visibility
      • Analyze competing websites and pages to assess competitive gaps and recommend actions to help our clients be more successful
      • Consult with team members throughout the organization to help ensure search optimization of all marketing efforts
      • Execution of on-page & off-page techniques including:
        • Developing site and page level authority with optimized content that engages visitors
        • Integration of SEO best practices with content, social and search advertising
        • Content promotion that results in credible mentions and links
      • Review web analytics to uncover opportunities for improvement, provide insight and report on program effectiveness

Qualifications
The ideal candidate for this position will have:

  • Proven experience impacting multiple client accounts (or in-house products/services) and achieving results on behalf of every client
    • Expertise in most of the following:
      • Understanding the psychology of a website’s visitors through various industries
      • Usability and design of high-converting webpages and sales funnels & how to implement for our clients
      • Carrying out A/B tests and multivariate tests
      • PPC Management Platforms: AdWords Editor, Bid Management Platforms like Marin, Kenshoo, Optimizely
    • Experience measuring and reporting on the effectiveness of each clients’ online ad campaigns through an in-depth understanding of:
      • Analytics
      • Paid Marketing
      • Search Marketing
      • Social Marketing
    • Bachelor’s degree in Business, Marketing, Computer Science, Mass Communication or related field
    • Previous client relationship experience

A recipient of the 2016 100 Best Companies to Work for Awards, TopRank® Marketing offers a significant opportunity for advancement, extremely competitive time off policy, IRA retirement plan, premium health insurance and a creative office environment just west of downtown Minneapolis, and within 5 minutes of the West End!

We also enjoy a fun and hard working environment that rewards creativity, smart problem solving and most of all, putting our company mantra into action: Client, Company, Self.