B2C Retail Blog Marketing & SEO Case Study

Retail Store Boosts Unique Visitors to Website and Blog by 214%

A large retail fabric store made the decision to launch a website and online store, to increase brand awareness and sales. The retailer, a family-owned brick and mortar store,  provides a variety of retro and novelty fabrics for quilting, tapestries, draperies, and upholstering.

The Challenge

Shortly after their new website launched, the client engaged TopRank for a Retail SEO program to identify target keywords and optimize their website. Their goal was to increase the volume of visitors from search engines looking to buy fabrics online.

B2C Blog Marketing and SEO

The Solution

To help the newly launched website gain visibility online and drive qualified traffic, TopRank implemented a search engine optimization (SEO) program targeting the audience most likely to buy: retailers, wholesalers, quilters, furniture upholsterers, and seamstresses across the United States.

The TopRank optimization program included:
• Competitive analysis
• SEO strategy
• Keyword analysis and research
• Technical analysis of the site
• Content optimization and recommendations
• Ongoing link building campaign
• Ongoing content marketing
• Ongoing audit of SEO implementation
• Social media content promotion
• Web analytics reporting

With decades of experience in the fabric business, our client had a wealth of knowledge to share with its customers. TopRank implemented a company blog, enabling this retailer to speak to and interact with its customers through their archived newsletter and by offering unique fabric ideas, tips and tricks of the trade.

The Results

As a result of TopRank’s search engine optimization, link building and content promotion efforts, the client website and blog now have over 60 top ten rankings for targeted keyword phrases across the major search engines. More importantly, organic search referrals from the top search engines account for over 80% of traffic, resulting in an increase of unique visitors to both the website and blog by 214%.

Their blog continues to be a top traffic driver for the brand, averaging over 10,000 unique visitors each month, with new and unique content to engage visitors.

Contact TopRank Marketing today to see how we can help you optimize your online marketing strategy and reach your business goals.