For more than a decade TopRank Marketing has been working with health systems and healthcare technology companies to create successful integrated digital marketing programs.
Digital Marketing in Healthcare
In a highly regulated industry like healthcare, we understand that compliance is a top concern for all healthcare companies. If those guidelines aren’t strictly followed, significant consequences such as large fines or damage to a company’s reputation can follow. This coupled with new technologies and healthcare reforms, the industry is experiencing major changes. And healthcare companies are refocusing their marketing efforts to bolster their bottom lines and reach their audiences in more creative ways.
Our extensive experience working with top healthcare companies like Wake Forest Baptist Health and a leading healthcare technology solutions company has made us well-versed in what it takes to create a successful healthcare marketing strategy.
Our integrated approach to digital marketing covers a wide breadth of services that work together to help you be the best answer for your customers, whenever and wherever they’re searching. TopRank Marketing’s healthcare digital marketing services include:
- Content Marketing
- Digital Advertising
- Social Media Marketing
- Influencer Marketing
- Conversion Rate Optimization
Healthcare Marketing Consulting & Research
Understanding your audience, their needs and their pain points is an essential component of any marketing strategy. And data is key.
Fortunately, in today’s digital world there is an amazing amount of data right at our fingertips. But many healthcare companies are unable to effectively synthesize that data and determine which metrics matter.
TopRank Marketing is a data-driven marketing agency that can help healthcare companies effectively organize, analyze and derive actionable data insights. From keyword research to identifying content gaps to mapping the customer’s journey, our team has the knowledge, experience and industry tools to make strategic and tactical recommendations that drive results.
As a leader in influencer marketing campaigns, TopRank Marketing can work to build and manage those relationships combining content marketing tactics with social media marketing strategies.
Discover how one healthcare company was able to increase PPC leads by more than 72%, while decreasing their cost per lead by 33%.
See how a healthcare company used influencers to drive 182 eBook downloads and over 3,000 views on SlideShare.
If you’d like to learn more about how we can help you be the best answer for your customers, simply Contact Us to discuss our services and solutions.