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Home » American Marketing Association 2015

American Marketing Association 2015

7 Tips to Help You Become the Best Answer for Your Customers

Today’s buyers are unlike any before. They’ve become very self sufficient in their search for answers to business problems. Instead of picking up the phone to call a company, they take to the web to uncover answers through content, search and social media.

Recent research has found that 89% of consumers use search engines to make purchasing decisions. In order to be the best answer at the right time for your customers, you need to be front and center where they are looking. In order to be the best answer, your marketing must be integrated across multiple channels to meet their needs.  

This guide provides you with 7 actionable tips to help you become the best answer for your customers by taking an integrated approach to digital marketing.

Inside you’ll find tips for:

  • Setting proper marketing goals and objectives
  • Understanding who your customers are and what drives purchasing decisions
  • How to approach an integrated marketing strategy
  • Optimizing for search and social media

Download your copy today to begin your journey towards a fully integrated digital marketing strategy!

7 Tips for Integrated Digital Marketing

Download The TopRank Marketing Guide to Integrated Marketing.
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