Lee Odden is the CEO and C0-Founder of TopRank Marketing, a Minneapolis based B2B marketing agency specializing in strategic marketing consulting services including: Content, Influence and Search Marketing for B2B technology companies.
A veteran internet marketer, Odden and his team have provided B2B marketing consulting and services for major brands including: Adobe, Autodesk, Alcatel-Lucent, BMC Software, BT, Content Marketing Institute, Dell, GE Digital, HP, LinkedIn, Marketo, MarketingProfs, McKesson, Oracle, SAP, Twilio and one of the largest telecommunications companies in the world.
Odden has been frequently cited for his content, search and influencer marketing expertise by leading industry and business publications including Forbes, The Wall Street Journal, The New York Times, The Economist and Fortune Magazine.
As an active thought leader in the B2B marketing industry, he’s contributed to top industry publications such as CMO.com and MarketingProfs . He also publishes and edits one of the most popular marketing blogs on the web, TopRank’s B2B Marketing Blog, recognized as a leading business blog, attracting hundreds of thousands of visitors and thousands of subscribers.
Odden is author of the book “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing” published by Wiley.
A sought after B2B marketing industry speaker, Odden has given over 250 presentations in 18 different countries over the past 10 years. Here are a few comments from conference organizers about marketing keynote presentations given by Lee Odden:
“Lee Odden’s session at the ITSMA Marketing Vision conference was excellent and was one of the highlights of the event. The examples and ideas he shared around influence management were great. Our attendees always appreciate that kind of detail!”
David Munn, President & CEO (Marketing Vision Conference, Cambridge)
“We engaged Lee Odden to give a presentation during an event with our agency leadership team. The integrated marketing and PR insights he shared were exactly what we were looking for. Lee’s name and many components of his presentation were referenced throughout our two day event. In the race to stay at the forefront of the marketing and communications world, Lee does a great job of illustrating what’s next and the strategies to go along with it. I highly recommend Lee!”
Karen Lew Bouchard (Internal Conference, Boston)
EVP Operations at Racepoint Global
Lee gave a fantastic closing keynote session at our B2B InTech conference this year, really engaging the audience and making a compelling case for influencer marketing. We also participated in a more informal but no less lively post-conference panel discussion, which was a lot of fun. Lee is an engaging speaker, hugely knowledgable on this topics and a great guy to boot. I would thoroughly recommend him.”
Joel Harrison (B2B InTech Conference, London)
Editor-in-chief at B2B Marketing
“On behalf of MSB Events and myself I would like to thank you for being one of the best speakers at the event. Your workshop and presentation had a very huge success and was evaluated 9.5 out of 10 points. Please notice it is a very good result and many participants noticed a very high level and exclusive experience that you kindly shared with the audience.”
Катя Невская (Social Media Conference, Moscow)
Katya Nevskaya, Conference Director at MSB Events
“Lee Odden presented a keynote address and a full day workshop to 180 highly impressed communications practitioners at Social Media Junction 2 in Auckland, New Zealand. Lee’s breadth and depth of expertise are simply awe inspiring. In the potentially daunting and complex area of social media marketing and content marketing, Lee represents logic and a clear way forward. Lee presented not just excellent strategic advice but tip after practical tip. I would highly recommend Lee Odden to anyone who needs insightful, practical and systematic advice on how they should proceed in their social media marketing practice.
Jennifer Duval-Smith – Executive Director
360 Digital Influence at Ogilvy New Zealand
“I hired Lee to present to our public relations team at a recent retreat. He brought insight that caused us to completely rethink certain strategies. His expertise helped us take our initiatives to the next level.”
Nikki Mitchell, Vice President of Public Relations
Baylor Health Care System
“Lee Odden is a thought leader in the social marketing and search space, and a valuable partner. His team’s guidance and training increased awareness across McKesson business units, and helped groups realize ROI for online marketing initiatives. I highly recommend Lee and the entire TopRank team as search partners for B2B or B2C organizations.”
Tracy Thomsic – Director, Corporate Digital Strategy and Marketing
Odden has served as a board member for multiple industry organizations and is currently on the Global Industry Advisory Council for the Digital Marketing Institute with senior executives from Google, Microsoft, IBM, LinkedIn, Coca-Cola, The Economist, Sky, and Santander.
In Lee’s Words:
We like to ask each member of the TopRank to share a few things about their life and career you may find interesting. We asked Lee:
As a kid, what did you want to be when you grew up?
“I grew up in a very rural environment so anything that would give me the opportunity to explore, be creative and work with interesting people in some place far away was appealing. My interests in school were sports intermingled with working on the school newspaper, yearbook and participating in the art club. This was before the internet, so I guess those early publishing and creative interests were a great basis for my current role with our marketing agency.”
iPhone, Blackberry or Android?
“The only one that’s fun to use: iPhone.”
If you had to pick one piece of your career and could only do that one thing for the rest of your life, which would it be and why?
“I do enjoy solving marketing problems for clients with creative ideas, data and the ability to experiment and refine. That would be very satisfying to me for a very long time.”
What’s the bravest, most challenging thing you’ve accomplished?
“Writing a book in 3 months comes to mind, but probably the decision to forego a salary and help start a technology marketing agency during a time (2001) when investments in technology and marketing were nearly non-existent. We’ve come a long way since then with the help of an amazing group of people, especially my business partner Susan Misukanis and our Executive Director of Operations, Jolina Pettice. ”
What one thing could you not live without?
“Not one, but 3 amazing, smart, funny, creative and genuinely good hearted kids.”
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