How LinkedIn Empowered Their Community to Drive Brand Engagement


estimated reach

Business Challenge

Today’s business customers can discover, engage and decide on information 24/7, 365 days a year. To be the most relevant solution in this environment, strong relationships with the most trusted voices in the industry are essential.

As part of their mission, it was important for the team at LinkedIn Sales Solutions to build a community of influential industry voices that could help them raise awareness, build trust, and—ultimately—maintain and improve their brand impact.

Program Strategy

The solution: always-on influencer engagement. Building on the development of relationships with key marketing influencers, LinkedIn strengthened those connections and expanded their influencer community through ongoing social media engagement to the audiences of nearly 40 engaged advocates.

With a community of influencers LinkedIn Sales Solutions was able to share brand stories that created mutual value for the brand and influencers alike by showcasing influence expertise and driving conversations on LinkedIn.

Their recent co-created campaign, focused on the theme of #AuthenticityinSales, called on up and coming sales pros to shed light on their real-life experiences and give advice to the new generation of sellers.

Key Program Elements

  • Always-On Strategy & Relationship Nurturing
  • Social First Campaigns Co-Created with Influencers

Over six weeks the Authenticity in Sales influencer campaign drove elevated results:


Estimated Reach from niche influencer activation


benchmark LinkedIn engagement rate


benchmark Twitter engagement rate

Learn how influencer marketing can grow your business: Schedule a consultation today

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