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How Influencer Tech Helped Mitel Make Waves
7.2M+
in social media reach
Business Challenge
Mitel had been testing influencer marketing in the business phone systems industry for years but kept facing the same challenge: driving consistent, scalable performance.
Without the right technology and strategic approach needed for a scalable effort, achieving a competitive advantage with influencer marketing in B2B can be an uphill battle.
The solution: a strategic approach to influencer marketing process, technology and execution.
Program Strategy
For Mitel, that approach included choosing the right influencer marketing platform. No tool fits every need, so it was important for Mitel to select a technology solution suitable for scalable enterprise-wide deployment to identify and engage influencers as well as provide deeper data analytics and insights.
With the right strategy and tools in place, Mitel established influencer sponsorships and content that helped accelerate product awareness, expand reach, and instill customer confidence.
The tactical mix used to support Mitel’s campaign included an influencer promoted eBook as well as brand-boosting social, video, podcast, and blog content. The tools used made sure they were able to get the right content in front of the right people at the right time, optimizing overall impact.
Key Program Elements
- Influencer Activation and Amplification
- Video, Podcast, Social and Co-Created Blog Content
- Influencer-Promoted Landing Page
With the right influencer marketing technology and processes in place, Mitel was able to achieve:
7.2M+
in social media reach
5000+
visits to landing page
270%
increase in influencer placements
Learn how influencer marketing can grow your business: Schedule a consultation today
