Case Study: Unique Influencer Content Campaign Drives Awareness, Engagement, and 6-Figure Leads

Sometimes when you give a little, you get a lot. This was certainly the case for Alcatel-Lucent Enterprise (ALE). The 100-year-old business technology company approached TopRank Marketing with a burgeoning idea: develop a recognition program for IT network and IT enterprise communications leaders. By doing so, they hoped to increase visibility and engagement across key […]

Boost Your Marketing Fitness and Learn B2B Influencer Marketing with @TopRank Marketing at #CMWorld

Next week TopRank Marketing chief executive Lee Odden and senior director of digital strategy Ashley Zeckman will speak at one of the world’s biggest content marketing conferences, as Content Marketing World 2019 takes place September 3 — 6 in Cleveland, Ohio. Lee will be making his ninth journey to Content Marketing World — every one […]

Learn To Break Through Social Media Noise with Long-Form, Influencer-Driven Content At Minneapolis SMB Event

How can marketers break through social media noise? Learn how long-form influencer-driven content drives social media success, in a new case study from TopRank® Marketing’s Senior Director of Digital Strategy Ashley Zeckman, who will be presenting on Thursday, August 22 at Social Media Breakfast in Minneapolis. Event Details: August 22, 2019 Minneapolis-Saint Paul Social Media […]

Can Collaborating with Influencers Help You Save the Day & Change the World? Ashley Zeckman Shows How at #DSMPLS

Can collaborating with influencers help you save the day and change the world? Stranger things have happened, as TopRank® Marketing’s Senior Director of Digital Strategy Ashley Zeckman will explain and explore in a new presentation on Wednesday, August 14 during the Digital Summit Minneapolis event. EVENT DETAILS: Digital Summit Minneapolis August 14 – 15, 2019 […]

Infographic – How to Build A B2B Influencer Marketing Strategy for 2020

With 49% of consumers relying on influencer recommendations (ION) and influence marketing campaigns delivering a 6 to 1 return (Tomoson), a big question many business to business marketers are asking is, “What is Influencer Marketing in the Context of B2B?” When most marketers hear the phrase “influencer marketing” their minds quickly jump to an image […]

Arm Treasure Data Builds Thought Leadership in Tough B2B Tech Vertical with Help from Always-On Influencer Content

The marketing technology landscape is massive, and growing with incredible velocity. A 2019 study charted more than 7,000 different martech solutions from a multitude of unique vendors. Needless to say, there’s a lot of competition for attention in this space, so companies operating here must elevate their digital strategies to rise above. Arm Treasure Data […]

The Intersection of Search, Influence, and B2B Content Marketing: Top Takeaways From Lee Odden on A Shark’s Perspective Podcast

TopRank Marketing chief executive Lee Odden recently sat down with Kenneth Kinney, host of A Shark’s Perspective Marketing Podcast, to talk about the intersection of search, influence, and content marketing in the B2B world. We’ve gathered some of the highlights from Lee and Kenneth’s fascinating and insightful conversation here, to help you learn more about […]

Infographic – The CMO’s Guide to B2B Influencer Marketing

65% of multinational brands will increase Influencer Marketing spending in the next 12 months reaching $10 billion over the next 5 years. With so much at stake for marketing in our fast paced industry, senior marketers must be able to see both the forest and the trees when it comes to influencer marketing in the […]

How To Jumpstart a B2B Influencer Marketing Program – Free Webinar

How do you develop a best-answer B2B influencer marketing program? Find out by joining TopRank Marketing chief executive Lee Odden in a free upcoming live webinar, and get his latest B2B marketing insight as we push towards 2020. Next up will be Lee’s July 17 Content Marketing Institute webinar: Live Webinar: How to Jumpstart a […]

Infographic – The Essentials of Influencer Marketing You Need to Know Now

According to the World Federation of Advertisers, 65% of multinational brands will increase their influencer marketing spending in the next 12 months. Mediakix reports that influencer ad spending alone will increase from $5 billion to $10 billion in the next 5 years. Clearly, more companies are moving into the world of influencer marketing. Recent research […]