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For decades, many sales and business development professionals have relied on customer relationship management (CRM) systems as central databases, helping them track and manage their customer and prospect contacts, as well as enhance the sales process. However, one niche business sector that’s been reluctant to adopt CRM technology is the legal industry — something that…
Niche Influencer eBook Campaign Drives Awareness, ‘Huge’ Leads for CRM Automation Software Provider
August 29, 2017 by
SEO-Driven Content Strategy Drives Triple-Digit Traffic Increases for EHS & Sustainability Consulting Firm
July 31, 2017 by
In the B2B marketing world, quality content is the foundation of digital marketing success, helping brands inform, engage and inspire audience action. But quality content can’t inform, engage and inspire if it can’t be found — and that’s where SEO comes in. Last year, we brought you the story of Antea Group US, an internationally…
Influencer Marketing: Hype or Hope for B2B? New Webinar Featuring Lee Odden
July 11, 2017 by
B2C companies have been working with celebrities or “influencers” for decades. Their B2B counterparts however, have only begun experimenting over the past couple of years. Because influencer marketing is a relatively new concept for many B2B marketers, there are still a lot of questions about what it is, and if it really works. After appearing…
New Webinar: The Content Marketing (R)evolution – 5 Trends You Need to Know
July 5, 2017 by
Successful content marketing for brands is becoming increasingly difficult to be due to high consumer expectations, new technology and the ever-changing content landscape. Creating unique content experiences that resonate with your audience is a top priority, as it should be. But, how do you achieve this? Find new and creative opportunities to provide valuable information…
The Value Add: Two Industry Experts Dive Into Customer-First Marketing in a New Webinar Series
June 27, 2017 by
It’s no secret that the consumer is in total control when it comes to marketing. The challenge for many marketers is understanding how to better connect with the target audience. We must get into their minds and understand their needs, interests, likes, dislikes and habits to create experiences that will resonate and add value to…
Integrated Influencer Content Campaign Strengthens Industry Relationships, Gains 100% Influencer Amplification and a 437% Content Shares Increase YOY
June 21, 2017 by
Cherwell Software, a leading IT Service Management (ITSM) company in the United States, is dedicated to helping their customers use intuitive technology to enable better, faster and more affordable innovation through their services and products. Cherwell’s ITSM software has been rapidly gaining traction in the IT service management space, with explosive year-over-year growth since the…
Lee Odden Brings Influencer Marketing Hope for B2B Marketers at #IgniteB2B
June 20, 2017 by
London is an amazing city filled with rich history, endless art galleries and gorgeous parks and rivers. Another dazzling attraction, so to speak, is the B2B Marketing Ignite 2017 conference. As the most influential event of its kind in the world, this gathering focuses on B2B marketers, their goals and challenges and provides actionable tips…
TopRank Marketing CEO Lee Odden Travels to London to Share Influence + Content Success at #DMWF
June 16, 2017 by
The future of digital marketing is uncertain for many marketers. Evolving customer expectations, new technology and increasing competition leave many marketers searching for a solution to engage with prospects and customers in a meaningful way. It’s no longer a secret that an incredibly effective way to stand out in a sea of content is to…
Preview of Lee Odden’s Keynote at the 2017 Masters of B2B Marketing Conference
June 1, 2017 by
Tomorrow the Sheraton Grand Chicago Hotel will be swarming with marketers from all over the world attending the 2017 Masters of B2B Marketing Conference, hosted by ANA’s business marketing association. This conference brings together some of the top-performing professionals in the marketing industry to provide educational sessions to inspire marketers with impactful change for both…
New LinkedIn Targeted Power Page Drives 3411% Increase in CTR
May 17, 2017 by
LinkedIn is a business- and employment-oriented social networking platform that has more than 500,000,000 registered members. Like any other large company, it has many business goals that are broken into smaller divisions to focus on each objective, e.g. recruitment tools, online advertising, tools for sales professionals, or enterprise learning solutions. LinkedIn Marketing Solutions SEO focuses…
