While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase influencer marketing spending in the next 12 months and there’s good reason for increased confidence: The 2019 Content Preferences […]
Ask the Marketing Experts: How to Balance A Growing Marketing Mix? Customer Centricity
June 24, 2019 by
There are many tactics for marketers to consider ranging from SEO to email marketing, from social media to influencer marketing, from PR to content marketing. What advice can you share that helps marketers prioritize these “must-have” marketing tactics? Many marketers are suffering from an overload of choices between the latest shiny object marketing tactic, social […]
Infographic – How to Spark Joy with Your Audience Through Content Marketing
June 18, 2019 by
Best-selling author, tidying expert, and star of a massively successful Netflix show, Marie Kondo, is really on to something. Her simple yet effective tidying method is brilliant, but what it stands for is what’s truly inspiring. All over the world, people are asking themselves a simple yet powerful question: Does it spark joy? But be […]
How to Get Started with B2B Influencer Marketing – Free Webinar
June 12, 2019 by
How do you develop a B2B influencer marketing program, and what are some of the latest influencer marketing trends for 2019 and beyond? TopRank Marketing chief executive Lee Odden recently sat down with Rival IQ co-founder Seth Bridges for a new Data-Driven Marketers Webinar Series episode, to go over and explore some of the keys […]
Infographic – Where’s the Humor in Marketing? Right Here.
June 10, 2019 by
The best way to connect with an audience is by connecting with them on an emotional level. Adding humor to marketing is one of the most powerful ways to to do just that. When people share in a joke, it creates a sense of belonging and if you’ve ever sat around trading in-jokes with your […]
Long-Form Influencer Videos & Strategic Promotion Bring Benchmark-Beating Engagement, Conversion, and Lead Capture for Prophix
April 22, 2019 by
It takes a particular set of skills to be a CFO. You need a keen analytical mind. You need to be able to focus on minutiae and dive deep into the data. What you don’t need — at least until recently — is to be a captivating public speaker. But the role of the CFO […]
What is Content Marketing Fitness? Lee Odden Shares 10 Marketing Exercises at #CMC2019 in Boston
April 11, 2019 by
What is content marketing fitness? Join TopRank® Marketing chief executive and co-founder Lee Odden as he shares 10 exercises to build your marketing beach body during Content Marketing Conference 2019 on April 17 in Boston. Lee brings his noted B2B content marketing background to Boston for “Content Marketing Fitness – 10 Exercises to Build Your […]
Break Free of Boring with Interactive Influencer Content as Lee Odden Speaks at #CCDK19
April 4, 2019 by
How can marketers break free of boring B2B? By using interactive influencer content! Join TopRank® Marketing chief executive and co-founder Lee Odden as he explores best practices for influencer engagement and interactive content marketing during a new keynote presentation at the Clever Content Conference 2019 on Tuesday, April 9, 2019 at 3:40 p.m. CEST in […]
Best-Answer Content & Strategic PPC Leads to Increases in Traffic, MQLs, and Marketing ROI for DivvyHQ
March 19, 2019 by
To earn and maintain the attention of decision makers, brands need a content marketing strategy that leverages relevant and engaging content to reach the right audience members at every stage of their journey — because leads rarely follow a linear path to purchase. It goes without saying that creating a standout content strategy in the […]
How to Use Interactive Influencer Marketing and VR To Bypass Boring B2B
March 12, 2019 by
If you want to learn how interactive influencer marketing, virtual reality, and augmented reality can help B2B marking go from boring to bold, then be sure to check out the recent discussion between TopRank Marketing CEO Lee Odden and Demand Gen Report editors Brian Anderson and Klaudia Tirico: Brian Anderson: Are you seeing that more […]
877-872-6628
