During the past two years, multiple sectors in the B2B industry were affected by the shift towards the digital-first landscape and the need for partners to help strategize, implement and optimize new go-to-market programs. With the right agency partners, however, successful B2B companies have been able to turn the challenges the past years have brought into key opportunities for growth in the push towards 2023 and beyond.
At TopRank Marketing, our B2B content, influence and search marketing solutions have consistently earned the trust and ongoing investment from an impressive selection of the top B2B brands in the world.
“B2B marketing has changed forever and along with those changes, expectations for agency partners to deliver are higher than ever. High performing B2B marketers understand that success is not just a matter of better marketing, it’s also about engaging customers with content that is authentic, experiential and inclusive.”
Lee Odden, CEO at TopRank Marketing
To meet the growing expectations of discerning B2B marketers, TopRank Marketing has continued to provide best-in-class B2B influencer, content, and search marketing solutions and expertise, along with:
- World-Class Quality Service
- Marketing Operations Excellence
- Demonstrated Return On Investment (ROI)
By combining industry-leading B2B marketing solutions with the best in service, operations and performance optimization, TopRank Marketing clients not only survived but thrived during two of the most challenging years on record. How so? Here are a few examples:
One B2B SaaS company featured industry influencers and customers as superheroes in an online comic resulting in 800% greater page views than the benchmark. Another example involved a large B2B tech brand and their executives engaging with influencers on social channels resulting in social engagement that was 480% over benchmark on Twitter impressions and delivered consistent growth in followings on LinkedIn and Twitter. One B2B tech brand effectively used influencer marketing software and established processes to accelerate results for a program that yielded over 7.2 million in Social Media Reach.
New B2B Technology Clients & 100% Retention
“We couldn’t do this without your team.”
Garnor Morantes, Group Marketing Manager, LinkedIn
While many companies have had to significantly shift or reduce their marketing operations, TopRank Marketing has remained a powerful go-to solution for B2B influencer marketing, content marketing and search marketing.
During the first quarter of 2022 alone, we welcomed four major B2B brands as new client partners, including firms leading the way in these industries:
- Software as a Service (SaaS)
- Cloud Business Technology
- Digital Video Technology
- Public Health Technology
We have also continued to expand our B2B marketing consulting engagements with more than 20 existing clients including LinkedIn, SAP, and industry leading businesses involved in:
- Travel Technology and Services
- Environmental Services
- Global Telecommunications
- Organizational Software and Services
- Software Technology
- Customer Data Platform (CDP) Marketing Technology
Trust-Driven Growth & Stability During Uncertain Times
Brand trust has become one of the great challenges for organizations trying to better connect and engage with customers. B2B buyers, however, continue to trust experts, which is why 78 percent of B2B marketers said that their prospects rely on advice from industry influencers, according to our groundbreaking 2020 State of B2B Influencer Marketing report.
The growth that our B2B marketing agency has experienced in 2022 — including a 100% first-quarter client retention rate — represents the trust and confidence top global B2B brands have in the results we deliver.
As a result, the work and partnership TopRank Marketing has had with leading major B2B brands has been recognized through multiple B2B B2B industry marketing awards.
We’re honored and delighted to work on an exciting slate of new B2B influencer and content marketing projects with so many mid-market and large enterprise B2B technology companies.
“I don’t know anyone who has come close to the kind of [B2B Influencer Marketing] thought leadership and track record of success that you and the folks that TopRank Marketing have.”
Marshall Kirkpatrick VP Influencer & Analyst Relations, Sprinklr
Let Trust Elevate Your B2B Marketing Success
We thank our community and all of our new and existing clients for partnering with our talented team to change a difficult business environment into one filled to the brim with new successes. We look forward to the remainder of 2022 abounding with many exciting new opportunities with our B2B marketing community of clients, partners, and peers.
Contact us to learn more about our industry-leading and award-winning B2B influence, content and search marketing services, and find out why Brian Solis, global innovation evangelist at Salesforce has said, “TopRank Marketing is the gold standard for B2B Influencer Marketing.”