How can B2B marketers move from a pilot influencer program to an always-on B2B influencer marketing strategy, and what are the advantages of ongoing programs?
To help you answer these questions and more, we invite you to join TopRank® Marketing chief executive and co-founder Lee Odden, who will explore why it’s more important than ever to make the transition to an always-on B2B influencer marketing program during a presentation at the all-virtual B2B Marketing Exchange Experience 2021 conference on Monday, February 22 through Wednesday, February 24, 2021.
Our research reported in the State of B2B Influencer Marketing Report found 12 times more marketers were very successful running Always-On influencer marketing programs than those who only engaged influencers periodically for campaigns. Influence never sleeps and B2B brands that invest in the right strategy, process and relationships can take advantage of 24/7 engagement without working 24/7 hours. @leeodden
The 2021 B2B Marketing Exchange Experience virtual conference launches with a Refresh, Renew, Remix theme featuring 6 tracks and over 50 sessions on all things B2B marketing from ABM to Video marketing. Lee will be joining top B2B Marketing professionals from brands that include Microsoft, Forrester, Cisco, Oracle, BMC Software, Dun & Bradstreet, Demandbase, Salesforce and many more.
Some of the top B2B marketing experts in the world will be presenting at B2BMX including Ardath Albee, Jon Miller, Kelvin Gee, Mark Bornstein, Juntae Delane, Matt Heinz, Pam Didner, Ruth P. Stevens, Rob Leavitt and more.
The 2021 edition of the B2BMX conference will be the ninth year in a row that Lee Odden has presented at this leading event for B2B marketers.
B2B Marketing Exchange Experience 2021
Lee’s presentation at the 2021 B2BMX Experience conference, “Pilot to Program: How to Elevate B2B Influence to Always-On” will help B2B marketers understand how they can successfully move from mere interest in an influencer program — or from an existing pilot program — to a robust always-on influencer marketing program.
For more details, here’s the official presentation abstract:
Based on recent research, 12 times more B2B marketers are very successful with always-on influencer marketing programs compared to those running periodic campaigns. B2B influence is a relationship business and authentic advocacy can bring big returns. But how can marketers gain the confidence to evolve from testing to ongoing influencer marketing programs?
This session from B2B influencer marketing expert Lee Odden of TopRank Marketing could be the catalyst that helps you:
- Match the right benefits of Always-On influence with your marketing goals
- Hit the ground running with early wins influencer engagement
- Create a crawl, walk, run influencer marketing program plan
Registration and complete B2BMX Experience conference details are available on the official event website.
We hope you’ll join us virtually for Lee’s latest insightful presentation, and be sure to follow along on Twitter using the #B2BMX hashtag.
In the meantime you can learn more from Lee and others on the TopRank Marketing team by connecting with our award-winning marketing blog.
If you’d like to talk with us directly about how to improve your own influencer marketing performance like we have for B2B brands ranging from Adobe to LinkedIn, connect with us here.