Learn How Always-On Influencer and Content Marketing Drives B2B Success with Lee Odden and Ashley Zeckman at #MPB2B

Lee Odden and Ashley Zeckman Speaking at #MPB2B Forum Event Image

From October 16 – 18 TopRank Marketing chief executive Lee Odden and senior director of digital strategy Ashley Zeckman will speak at MarketingProfs B2B Forum 2019 at Gaylord National Resort just outside Washington, D.C.

Lee and Ashley will each be presenting a solo presentation during the event.


Thursday, October 17th – 11:00am – 11:45am (Eastern) Solo Presentation by Lee Odden:

Content Marketing Fitness — 10 Exercises to Build Your Marketing Beach Body

Research has shown that marketers are challenged to create a variety of engaging content on a consistent basis. With a quick look in the mirror, it’s easy to see why. Bad habit strategy, low metabolism execution, overly processed tactics, and sugar-high-shiny-object software that doesn’t get used properly. if at all.

The solution: 10 marketing fitness exercises to help transform your content marketing operation into a lean, mean ROI generating machine.

BONUS: You’ll soon have the (figurative) marketing beach body you’ve always wanted!

At the end of this session you will be able to: :

  • Identify the bad habits making your content marketing unhealthy
  • Create a content marketing diet and exercise combination that’s right for you
  • Understand how marketing fitness can firm up your content ROI

Full details about this session with Lee are available here.

Wednesday, October 16th – 12:00pm – 12:45pm Solo Presentation with Ashley Zeckman:

Through the Looking-Glass: Enter a New World of Always-On Influencer Programs

“Why, sometimes I’ve believed as many as six impossible things before breakfast.” – The White Queen, Alice in Wonderland

Are we all “mad here”? Only a few years ago, the notion of B2B brands working in a coordinated effort with influencers would have everyone shaking their heads in disbelief. Now, it’s the new norm.

Unfortunately, in the world of influencer marketing, it’s becoming increasingly difficult to tell which side is up. Each day we’re distracted by shiny objects (or Cheshire cats) that get in the way of influencer marketing success.

A truly successful influencer program requires focus on finding experts your audience trusts, nurturing and engaging those experts, and finding opportunities to partner on more than just a single piece of content.

Join us on this amazing adventure to learn how you, as a B2B marketer, can partner with influencers to develop long-lasting programs that inspire your audiences to be curiouser and curiouser.

Full details about this session are here.

At the end of this session you will be able to:

  • Navigate the influencer marketing landscape to avoid pitfalls
  • Develop an always-on influencer program
  • Recognize successful influencer marketing in action


We hope you’ll join Lee and Ashley at #MPB2B 2019 from October 16 — 18. Whether you can attend or not, be sure to follow our extensive live-blogging coverage throughout the week on TopRankBlog.com, and be sure to also follow @TopRank, @leeodden and @azeckman on Twitter for live conference updates, and the conference hashtag #MPB2B.

Also check out the in-depth video interviews Lee has conducted ahead of #MPB2B, with our B2B Marketing Spotlight series: