How can B2B marketers move from a pilot influencer program to an always-on B2B influencer marketing strategy, and what are the advantages of ongoing programs? To help you answer these questions and more, we invite you to join TopRank® Marketing chief executive and co-founder Lee Odden, who will explore why it’s more important than ever […]
NYU and UCLA Trust TopRank Marketing’s B2B Influencer Marketing Expertise
How will the next generation of successful B2B marketers combat distrustful buyers with limited resources? Many future marketing leaders are answering that question by turning to the power of influence. In fact, students in advanced degree programs at both New York University (NYU) and The University of California, Los Angeles (UCLA) were given an exciting […]
B2B Technology Brands Trust TopRank Marketing to Drive Growth in 2021
The dynamic nature of business in the B2B world during 2020 challenged many brands to find more strategic, reliable, efficient and effective marketing partners to guide them through uncertainty towards high performing marketing outcomes. Over the past year, many sectors within the B2B industry were affected by the drive towards digital and the need for […]
Learn How To Create A Successful B2B Influencer Marketing Program with Lee Odden at #MPB2B
How can you create a successful B2B influencer marketing program that will grow brand awareness and make huge contributions to the sales pipeline? Find out on Thursday, November 5, as TopRank Marketing chief executive Lee Odden will speak at MarketingProfs B2B Forum 2020, taking place virtually. WHEN TO CATCH LEE Thursday, November 5th – 12:55pm […]
TopRank Marketing Client, LinkedIn, Wins 2020 ANA B2 Award for B2B Influencer Marketing
The team at TopRank Marketing are thrilled to announce that our client LinkedIn has won the Association of National Advertisers (ANA) B2 Award for a B2B influencer marketing program! The award winning work was a “Social-First Approach to Engaging Influencers & Audiences Alike” campaign which earned a silver in the social media category, for LinkedIn. […]
10 Inspiring Tips For Breaking Free of Boring B2B Marketing
Research from HubSpot shows that 65% of buyers don’t trust advertisements and 55% don’t trust the companies they buy from. Unfortunately, not many marketers are responding well to this challenge. Research from eMarketer reveals that only 23% of CMOs feel they are producing the right content and delivering it at the right time and format. […]
10 Tips To Build Trust With B2B Influencers & Buyers
How can marketers build trust with B2B influencers and buyers, and how can brands begin a pilot or expand an existing B2B influencer marketing program? Luckily, our CEO Lee Odden spent time with Dr. Ai Addyson-Zhang as a guest on her Social Media Marketing Live Streaming Show, exploring the increasingly-popular use of influencer marketing among […]
Learn to Optimize Marketing Performance with Influence, Trust and Authentic Content
If you you looking to optimize your content performance, navigate marketing during the pandemic or improve customer experience, you will be able to do all three by taking part in three upcoming virtual event presentations during August featuring our CEO Lee Odden and senior director of digital strategy Ashley Zeckman. ContentTECH Summit August 10 – […]
5 Ways To Build A Smarter B2B Influencer Marketing Strategy – Lee Odden Interview
What does it take to create smart B2B influencer marketing campaigns that deliver measurably strong marketing results? How do brands and businesses begin partnering with influencers, and what kind of results can they expect to achieve? Don’t worry — we’ve got it all covered for you here. Our CEO Lee Odden joined Alan Quarry, host […]
Webinar: B2B Influencer Marketing Keys to Success with Lee Odden and MarketingProfs
How do you create a B2B influencer marketing program that’s built for success? Despite only 37 percent of B2B companies planning to implement an ongoing influencer marketing program, a full 77 percent of marketers say that prospects rely on advice from industry experts and 63 percent feel their marketing would have better results with an […]