TopRank Online Marketing has worked with PRWeb for many years and helped to launch their first Twitter Chat #prwebchat late in 2010 by having TopRank CEO Lee Odden as the first host. PRWeb’s parent company, Vocus, tapped Odden for the first #vocuschat this week. Below is an archive of the correspondence on SEO and Public […]
SEO & Social Media for PR: DishyMix Interview with Lee Odden
Search Engine Optimization and Social Media are no longer distinct channels. They are forever intertwined, each affecting the other in terms of how digital information is discovered, consumed and shared. The subsequent impact on reach and engagement means the integration of these channels is as relevant for Public Relations as it is for Marketing. I […]
3 Online Marketing Tips for Small Business
One of the most common forms of online marketing for small businesses is to have a website. The problem is, with today’s increasingly social and mobile web, a web site just isn’t enough. To help website owners take full advantage of the most important online marketing opportunities, here are 3 things small businesses can do to […]
Content Marketing Vs. Traditional Advertising – Marketo Infographic
As brands adopt publishing as part of their online marketing mix, content marketing is receiving increased budgets – 51% plan on increasing in the next 12 months according to the CMI B2B Content Marketing Benchmarks, Budgets and Trends report. Our B2B Marketing SEO client Marketo believes this may be at the cost of traditional advertising. […]
Online Marketing News You Can Use May 10, 2011
Great presentation and statistics on social media: Subscribers, Fans & Followers study from ExactTarget. Microsoft to Acquire Skype for $8.5 Billion IN CASH. Yes, you read that correctly. Just last week we posted about Google and Facebook in talks with the Internet Communications company. Skype will support Microsoft devices like Xbox and Kinect, Windows Phone and […]
Online Marketing News You Can Use May 9, 2011
Quick introduction presentation on Content Ma rketing Optimization: Incorporating Social SEO with Content Marketing. Google offers more guidance on building high-quality sites. Feeling the effects of Panda? It might not be Panda that’s causing problems for your website’s visibility on Google. They’ve rolled out numerous updates recently and the big focus on quality is something […]
Online Marketing News You Can Use May 6, 2011
Excellent content checklist incorporating SEO and Social Media promotion from Content Marketing Institute. (pdf) Facebook to Buy Skype? Now that would be BIG. Two reliable sources say Facebook CEO Mark Zuckerberg is talking to Skype about either buying the company or forming a joint venture, according to Reuters. Via Mashable. According to Reuters, Google is […]
Online Marketing News You Can Use May 5, 2011
From “Who’s Really Scanning All Those QR Codes?” Infographic Via Mashable. Marketers optimistic about QR codes. 65% of US smartphone users have seen a QR code and marketers get the most value out of QR codes when placed on a product, in magazines, on a coupon or newspaper ad. Via eMarketer. Measuring influence in the […]
Online Marketing News You Can Use May 3, 2011
What is the best social media monitoring tool? [infographic] The 15 Most Popular Brands On Facebook. Via Business Insider. Social media ROI: How 3 hospitals master the metrics. Via Ragan. Social Media Measurement: Moving forward with the data and tools at hand. Via Marketing Sherpa. How To Measure B2B Demand Generation. Via B2B Marketing Insider. […]
Online Marketing News You Can Use April 29, 2011
Amazing video showing data visualization. The same technology is what makes Google Analytics Motion Charts work. Your Guide To The Royal Wedding 2011, Social Media Style. The last time Britain had a big Royal Wedding, one didn’t tweet about it, Facebook about it, Flickr about it and certainly didn’t air it on YouTube. One couldn’t. […]