The Mobile Movement: Understanding Smartphone Consumers – New Study by Google and Ipsos OTX. Yahoo Sells Delicious To YouTube Founders Chad Hurley and Steve Chen via a “new Internet company, AVOS.” Via TechCrunch. Facebook investors to offload $1 billion valuing it at $70 BILLION. Sellers have lowered their price after previously trying to offload shares […]
Online Marketing News You Can Use April 27, 2011
News curation: finally, social media’s killer app? Facebookers share 30-billion plus pieces of information each month, and Twitter users output 1 billion tweets weekly – an overwhelming amount of information. Curation tools are changing all that. Via Fortune Tech. The Curation Economy And The Three Cs Of Information Commerce. More wisdom from Brian Solis, this […]
Online Marketing News You Can Use April 26, 2011
Transform Your Marketing. Need a ton of stats on Social SEO and Blogging? Check out this presentation from HubSpot’s recent Marketing Transformation Week. How Engaged Is Traffic from Social Sites? Web users who follow links from social sites are less interested in their content. According to data from Outbrain, just over 10% of external referrals […]
Online Marketing News You Can Use April 25, 2011
Content Marketing Optimization — Digital assets, rich media, web pages, consumer opportunities. Interview with TopRank CEO Lee Odden at SES London. Best Practices for Engaging With Consumers Through Social Media. Via WSJ. Timeline of major Google algorithm updates 2003 – 2011. Via Level 343. Three Steps to Generating Higher ROI From Content Marketing. Via MarketingProfs. […]
Online Marketing News You Can Use April 22, 2011
How CISCO Integrates Social Media in the Organization – Via Dado Van Peteghem on Slideshare. The new Google Analytics Beta – a detailed review. Via Smart Insights. Shoppers Use Search to Find Deals. Three-quarters (74%) of US adult online shoppers use online tools to find deals, and the highest percentage (50%) use search engines, according to […]
Online Marketing News You Can Use April 21, 2011
Social Media for Marketing presentation from Slideshare. Amazon Server Troubles Take Down Reddit, Foursquare & HootSuite. So much for high availability hosting. Amazon’s data center issues affected a huge amount of social web activity and nearly 24 hours later, they’re still not back online. A boon for Akamai. Via Mashable. Social Media Usage By SMBs […]
Online Marketing News You Can Use April 20, 2011
Interview on Social Media and B2B Marketing with TopRank Online Marketing CEO Lee Odden for Web Marketing Today. eBay Acquires Location-Based Media And Advertising Company WHERE. Clearly a trend, retail giants are investing heavily in social and mobile technologies. Via TechCrunch. New report: Marketing to the Mobile Shopper by Arc Worldwide, 50% of U.S. adults are […]
Webcast: Improve B2B Online Marketing with Search & Social Media
Are your social media and search marketing teams talking to each other? They should be. In an upcoming webcast, Rand Fishkin and Lee Odden will explain why, plus share practical tips on how to boost your SEO results through blogging, online PR, and smart coordination between social media and search. We’ll look at: How brands […]
What’s the Best Way to Start Marketing with Video?
When companies see the publicity of viral videos like Evian roller babies for consumers or BtoB successes like Cisco’s The Future of Shopping, they often get the urge to jump in to the video marketing game themselves. But where to start? We get asked this kind of question a lot at TopRank and the ideal situation […]
TopRank is Hiring: Social SEO Account Manager
TopRank Online Marketing has an impressive opportunity for an experienced Account Manager to join our team of dedicated, client-focused internet marketing professionals. Our Search & Social Media Marketing practice is growing and we’re looking for a smart, motivated online marketing professional to join our team. We work with an impressive roster of B2B clients including: […]