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You are here: Home / Archives for Lee Odden

B2B Influencer Marketing Report Finds 12X More Marketers Successful with Always-On” Influencer Marketing Programs

August 11, 2020 by Lee Odden

State of B2B Influencer Marketing Report 2020

74% of B2B marketers agree influencer marketing improves customer and prospect experiences, only 19% are running ongoing influencer marketing programs The 2020 State of B2B Influencer Marketing Report also includes case studies from SAP, LinkedIn, monday.com, and Cherwell Software FOR IMMEDIATE RELEASE [August 11, 2020], Minneapolis, MN — Award-winning B2B marketing agency TopRank Marketing released […]

Filed Under: New @TopRank

TopRank Publishes New Online Marketing eBook Previewing Authority Rainmaker Speakers

April 24, 2015 by Lee Odden

Brian Clark Authority

The internet is a great equalizer allowing virtually anyone with an internet connection and a device to consume, create content, interact or transact anytime, anywhere. From soloprenuers to small businesses owners to mid-market and large enterprise marketers, the appetite for solid information on online marketing strategy and tactics is high in demand. People want to […]

Filed Under: Content Marketing, New @TopRank, Online Marketing News, Speaking Tagged With: authority rainmaker, marketing conference, Online Marketing

The Future of B2B Marketing – Predictions from Xerox, MarketingProfs, LinkedIn, & HubSpot

September 25, 2014 by Lee Odden Leave a Comment

Future of B2B Marketing

What is the future of B2B Marketing? It used to be that companies pushed towards marketing innovation in B2B to differentiate and stand out. Today, understanding what’s next in B2B marketing is not an easy ticket to the winner’s circle at all. It’s a matter of survival. Convergence of disciplines as well as tactics used […]

Filed Under: Articles, Online Marketing News Tagged With: b2b marketing, marketing predictions, marketingprofs

Improve Your Content Marketing ROI – Tips from 10 Experts & Brands

September 7, 2014 by Lee Odden Leave a Comment

Content Marketing ROI

With over 90% of BtoB and BtoC companies investing in content marketing (study by CMI and MarketingProfs) it’s remarkable that 90% of companies are not confident in their ability to measure the ROI of their content marketing efforts (study by Contently). Information overload makes reaching customers with content more challenging than ever and business leaders need to […]

Filed Under: Articles Tagged With: content marketing

Content Marketing Strategy Infographic #CMWorld

August 6, 2014 by Lee Odden Leave a Comment

Content Marketing Strategy Infographic

Need ideas on content marketing strategy? Here are 12 from major B2B and B2C brands like: SAP, Boeing, Caterpillar, Progressive Insurance, John Deere, charity: water, Lattice Engines, Indium, BitTorrent, Altimeter Group and Kapost.   For even more insights into Content Marketing Strategy, be sure to check out the Building a Content Marketing Strategy eBook and the upcoming […]

Filed Under: Inside TopRank, New @TopRank, Online Marketing News Tagged With: CMWORLD, content marketing, infographic

TopRank Publishes A New Social Media eBook for Social Media Marketing World

March 7, 2014 by Lee Odden Leave a Comment

Social Media Marketing eBook

How would you like to get free social media marketing and service advice from some of the top B2B and B2C brands? We’re talking about Century 21, Dell, TaylorMade, Whole Foods Market, Adobe, IBM, Cisco, Discover, LinkedIn, Humana, Marriott, Experian, Citrix, PwC, HubSpot, Kelly Services and more. Add to that, top social media marketing industry thought […]

Filed Under: Articles, Social Media Tagged With: conference ebook, ebook, smmw14, social media marketing, social media marketing world

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