Case Study: Unique Influencer Content Campaign Drives Awareness, Engagement, and 6-Figure Leads

Sometimes when you give a little, you get a lot. This was certainly the case for Alcatel-Lucent Enterprise (ALE). The 100-year-old business technology company approached TopRank Marketing with a burgeoning idea: develop a recognition program for IT network and IT enterprise communications leaders. By doing so, they hoped to increase visibility and engagement across key […]

Infographic – How to Build A B2B Influencer Marketing Strategy for 2020

With 49% of consumers relying on influencer recommendations (ION) and influence marketing campaigns delivering a 6 to 1 return (Tomoson), a big question many business to business marketers are asking is, “What is Influencer Marketing in the Context of B2B?” When most marketers hear the phrase “influencer marketing” their minds quickly jump to an image […]

Arm Treasure Data Builds Thought Leadership in Tough B2B Tech Vertical with Help from Always-On Influencer Content

The marketing technology landscape is massive, and growing with incredible velocity. A 2019 study charted more than 7,000 different martech solutions from a multitude of unique vendors. Needless to say, there’s a lot of competition for attention in this space, so companies operating here must elevate their digital strategies to rise above. Arm Treasure Data […]

Infographic – The CMO’s Guide to B2B Influencer Marketing

65% of multinational brands will increase Influencer Marketing spending in the next 12 months reaching $10 billion over the next 5 years. With so much at stake for marketing in our fast paced industry, senior marketers must be able to see both the forest and the trees when it comes to influencer marketing in the […]

Infographic – The Essentials of Influencer Marketing You Need to Know Now

According to the World Federation of Advertisers, 65% of multinational brands will increase their influencer marketing spending in the next 12 months. Mediakix reports that influencer ad spending alone will increase from $5 billion to $10 billion in the next 5 years. Clearly, more companies are moving into the world of influencer marketing. Recent research […]

Infographic – How to Document A B2B Content Marketing Strategy

Why is a Documented B2B Content Strategy So Important? There are two primary reasons. First of all, neuroscience has found that we are more likely to accomplish our goals if we write them down. According to an article on Forbes last year from Mark Murphy, there are a couple of psychological factors driving this: External […]

Infographic – Top B2B Influencer Marketing Trends for 2020 and Beyond

While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase influencer marketing spending in the next 12 months and there’s good reason for increased confidence: The 2019 Content Preferences […]

Ask the Marketing Experts: How to Balance A Growing Marketing Mix? Customer Centricity

There are many tactics for marketers to consider ranging from SEO to email marketing, from social media to influencer marketing, from PR to content marketing. What advice can you share that helps marketers prioritize these “must-have” marketing tactics? Many marketers are suffering from an overload of choices between the latest shiny object marketing tactic, social […]

Infographic – How to Spark Joy with Your Audience Through Content Marketing

Best-selling author, tidying expert, and star of a massively successful Netflix show, Marie Kondo, is really on to something. Her simple yet effective tidying method is brilliant, but what it stands for is what’s truly inspiring. All over the world, people are asking themselves a simple yet powerful question: Does it spark joy? But be […]

Infographic – Where’s the Humor in Marketing? Right Here.

The best way to connect with an audience is by connecting with them on an emotional level. Adding humor to marketing is one of the most powerful ways to to do just that. When people share in a joke, it creates a sense of belonging and if you’ve ever sat around trading in-jokes with your […]