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You are here: Home / Archives for TopRank News Editor

Integrated Content Marketing Program Drives 452% Increase in Organic Traffic

December 23, 2019 by TopRank News Editor

Screenshot of Introhive Website

As an AI-powered SaaS platform, Introhive is designed to help organizations realize the full value of their relationships and underutilized data across their businesses to increase revenues, employee productivity, and improve customer experience management. Today, Introhive is the fastest growing enterprise relationship management (ERM) solution on the market, having recently been ranked in the top […]

Filed Under: Case Study, New @TopRank Tagged With: Case Study, content marketing, content marketing case study, Introhive

Content Marketing Fitness – How to Integrate, Optimize and Activate B2B Marketing #mpb2b

October 16, 2019 by TopRank News Editor

Content Marketing Fitness

eMarketer has reported that B2B decision makers’ top issues with marketing content reveal that marketers are clearly “out of shape” when it comes to a focus on what’s most important. The top issues shared by B2B decision makers were that content is too fluffy (50%), not relevant (47%), not personalized (34%), misleading (29%), behind a […]

Filed Under: Articles, Content Marketing Tagged With: content marketing, content marketing fitness

Case Study: Unique Influencer Content Campaign Drives Awareness, Engagement, and 6-Figure Leads

September 3, 2019 by TopRank News Editor

TopRank Marketing and Alcatel-Lucent Enterprise’s IT Vanguard Awards Campaign

Sometimes when you give a little, you get a lot. This was certainly the case for Alcatel-Lucent Enterprise (ALE). The 100-year-old business technology company approached TopRank Marketing with a burgeoning idea: develop a recognition program for IT network and IT enterprise communications leaders. By doing so, they hoped to increase visibility and engagement across key […]

Filed Under: Case Study, New @TopRank Tagged With: Alcatel-Lucent Enterprise, B2B influencer marketing, Case Study, Influencer Content

Infographic – How to Build A B2B Influencer Marketing Strategy for 2020

July 30, 2019 by TopRank News Editor

Ho to Build a B2B Influencer Marketing Strategy for 2020

With 49% of consumers relying on influencer recommendations (ION) and influence marketing campaigns delivering a 6 to 1 return (Tomoson), a big question many business to business marketers are asking is, “What is Influencer Marketing in the Context of B2B?” When most marketers hear the phrase “influencer marketing” their minds quickly jump to an image […]

Filed Under: Articles, B2B Marketing, Influencer Marketing Tagged With: B2B influencer marketing, Influencer Marketing Strategy

Arm Treasure Data Builds Thought Leadership in Tough B2B Tech Vertical with Help from Always-On Influencer Content

July 26, 2019 by TopRank News Editor

ARM Case Study Image

The marketing technology landscape is massive, and growing with incredible velocity. A 2019 study charted more than 7,000 different martech solutions from a multitude of unique vendors. Needless to say, there’s a lot of competition for attention in this space, so companies operating here must elevate their digital strategies to rise above. Arm Treasure Data […]

Filed Under: Case Study, New @TopRank Tagged With: Arm Treasure Data, content marketing case study, influencer marketing, Integrated Content Marketing

Infographic – The CMO’s Guide to B2B Influencer Marketing

July 17, 2019 by TopRank News Editor

B2B CMO Guide to Influencer Marketing

65% of multinational brands will increase Influencer Marketing spending in the next 12 months reaching $10 billion over the next 5 years. With so much at stake for marketing in our fast paced industry, senior marketers must be able to see both the forest and the trees when it comes to influencer marketing in the […]

Filed Under: Articles, B2B Marketing, Influencer Marketing Tagged With: B2B influencer marketing, CMO guide

Infographic – How to Document A B2B Content Marketing Strategy

July 1, 2019 by TopRank News Editor

B2B content marketing strategy

Why is a Documented B2B Content Strategy So Important? There are two primary reasons. First of all, neuroscience has found that we are more likely to accomplish our goals if we write them down. According to an article on Forbes last year from Mark Murphy, there are a couple of psychological factors driving this: External […]

Filed Under: Articles, B2B Marketing, Content Marketing Tagged With: b2b marketing, content marketing strategy

Infographic – Top B2B Influencer Marketing Trends for 2020 and Beyond

June 25, 2019 by TopRank News Editor

B2B Influencer Marketing Trends

While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase influencer marketing spending in the next 12 months and there’s good reason for increased confidence: The 2019 Content Preferences […]

Filed Under: Articles, B2B Marketing, Influencer Marketing Tagged With: b2b marketing, influencer marketing, Marketing Trends

Ask the Marketing Experts: How to Balance A Growing Marketing Mix? Customer Centricity

June 24, 2019 by TopRank News Editor

Ask the Marketing Expert

There are many tactics for marketers to consider ranging from SEO to email marketing, from social media to influencer marketing, from PR to content marketing. What advice can you share that helps marketers prioritize these “must-have” marketing tactics? Many marketers are suffering from an overload of choices between the latest shiny object marketing tactic, social […]

Filed Under: Articles, Content Marketing Tagged With: content marketing, customer centricity, marketing mix

Infographic – How to Spark Joy with Your Audience Through Content Marketing

June 18, 2019 by TopRank News Editor

Spark Audience Joy Content Marketing

Best-selling author, tidying expert, and star of a massively successful Netflix show, Marie Kondo, is really on to something. Her simple yet effective tidying method is brilliant, but what it stands for is what’s truly inspiring. All over the world, people are asking themselves a simple yet powerful question: Does it spark joy? But be […]

Filed Under: Articles, Content Marketing Tagged With: content marketing

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