Integrated Influencer Content Campaign ‘Crushes’ Pageview, Social Share Benchmarks

As businesses strive to become more data-driven, there’s little doubt that financial planning and analysis (FP&A) is taking on a larger role in guiding the future of the entire organization. Simply put, finance departments are no longer merely providing static management reports; they’re tasked with being forward-thinking, trusted advisors to help steer the enterprise. And…

Calling Aspiring Marketers: Apply for a TopRank Marketing Internship

For nearly two decades, our agency has been on an incredible journey — one with many new beginnings. We got our start as a PR agency that quickly grew our offerings to include SEO. Then content. Then social media. And the list goes on. Of course, as we grew into a full-service, integrated digital marketing agency,…

eBook Showcases the ‘True Impact’ of Health & Well-Being—And Influencer-Driven Content

These days, nearly every company is going beyond standard medical and dental benefits, and investing in the health and well-being of their employees through company-sponsored wellness initiatives. In fact—from free or discounted flu shots to smoking cessation programs—nine in 10 organizations offer at least one wellness initiative. However, improving employee wellness can’t be accomplished with…

B2B Influencer Marketing Pro @LeeOdden Keynotes #InfluencerDays NYC

According to an industry study published by Altimeter, 55% of marketers plan to increase budgets for influencer marketing and of those who use technology to manage programs, that number goes up to 77%. There’s plenty of optimism around influencer marketing. Theres also an increasing abundance of unfounded and opportunistic advice. Many smart B2B marketers accustomed…

Niche Influencer eBook Campaign Drives Awareness, ‘Huge’ Leads for CRM Automation Software Provider

For decades, many sales and business development professionals have relied on customer relationship management (CRM) systems as central databases, helping them track and manage their customer and prospect contacts, as well as enhance the sales process. However, one niche business sector that’s been reluctant to adopt CRM technology is the legal industry — something that…

SEO-Driven Content Strategy Drives Triple-Digit Traffic Increases for EHS & Sustainability Consulting Firm

In the B2B marketing world, quality content is the foundation of digital marketing success, helping brands inform, engage and inspire audience action. But quality content can’t inform, engage and inspire if it can’t be found — and that’s where SEO comes in. Last year, we brought you the story of Antea Group US, an internationally…

New Webinar: The Content Marketing (R)evolution – 5 Trends You Need to Know

Successful content marketing for brands is becoming increasingly difficult to be due to high consumer expectations, new technology and the ever-changing content landscape. Creating unique content experiences that resonate with your audience is a top priority, as it should be. But, how do you achieve this? Find new and creative opportunities to provide valuable information…

The Value Add: Two Industry Experts Dive Into Customer-First Marketing in a New Webinar Series

It’s no secret that the consumer is in total control when it comes to marketing. The challenge for many marketers is understanding how to better connect with the target audience. We must get into their minds and understand their needs, interests, likes, dislikes and habits to create experiences that will resonate and add value to…

Integrated Influencer Content Campaign Strengthens Industry Relationships, Gains 100% Influencer Amplification and a 437% Content Shares Increase YOY

Cherwell Software, a leading IT Service Management (ITSM) company in the United States, is dedicated to helping their customers use intuitive technology to enable better, faster and more affordable innovation through their services and products. Cherwell’s ITSM software has been rapidly gaining traction in the IT service management space, with explosive year-over-year growth since the…

Lee Odden Brings Influencer Marketing Hope for B2B Marketers at #IgniteB2B

London is an amazing city filled with rich history, endless art galleries and gorgeous parks and rivers. Another dazzling attraction, so to speak, is the B2B Marketing Ignite 2017 conference. As the most influential event of its kind in the world, this gathering focuses on B2B marketers, their goals and challenges and provides actionable tips…