Committing to content quality over quantity. Striving for relevance and resonance. Ensuring tactical integration. Building credibility for all by elevating influential voices. Marketers know the rules of the content marketing game, but the gaming environment has never been more challenging. From ad blockers and growing consumer distrust to content shock and organic search and social…
TopRank’s Influencer Content Campaign for #CMWorld Scores 258% Increase Over Benchmark
August 30, 2018 by
How a Best (Local) Answer Strategy Led to Triple-Digit Organic Traffic, Conversion Growth Over a 4-Year Period
July 30, 2018 by
When something goes wrong with a home’s heating and cooling system, homeowners are often desperate to find a service provider that can not only remedy the problem quickly, but also one that they can trust to provide honest advice and value, without breaking the bank. For more than a century, family-owned Ray N. Welter Heating…
Intern Spotlight on Nicole Blake: Who She Is, What She’s Learning, and How She Sees the Marketing Industry
July 26, 2018 by
Yet another generational shift has arrived. For decades, understanding and reaching millennials has been a top priority for many brands and marketers—and now more than ever as the generation represents the majority of the American workforce. However, Gen Zers are on the rise, with the oldest members of the generation getting “big kid” jobs and…
Integrated Influencer Content Campaign ‘Crushes’ Pageview, Social Share Benchmarks
June 25, 2018 by
As businesses strive to become more data-driven, there’s little doubt that financial planning and analysis (FP&A) is taking on a larger role in guiding the future of the entire organization. Simply put, finance departments are no longer merely providing static management reports; they’re tasked with being forward-thinking, trusted advisors to help steer the enterprise. And…
Calling Aspiring Marketers: Apply for a TopRank Marketing Internship
May 4, 2018 by
For nearly two decades, our agency has been on an incredible journey — one with many new beginnings. We got our start as a PR agency that quickly grew our offerings to include SEO. Then content. Then social media. And the list goes on. Of course, as we grew into a full-service, integrated digital marketing agency,…
eBook Showcases the ‘True Impact’ of Health & Well-Being—And Influencer-Driven Content
December 27, 2017 by
These days, nearly every company is going beyond standard medical and dental benefits, and investing in the health and well-being of their employees through company-sponsored wellness initiatives. In fact—from free or discounted flu shots to smoking cessation programs—nine in 10 organizations offer at least one wellness initiative. However, improving employee wellness can’t be accomplished with…
B2B Influencer Marketing Pro @LeeOdden Keynotes #InfluencerDays NYC
September 25, 2017 by
According to an industry study published by Altimeter, 55% of marketers plan to increase budgets for influencer marketing and of those who use technology to manage programs, that number goes up to 77%. There’s plenty of optimism around influencer marketing. Theres also an increasing abundance of unfounded and opportunistic advice. Many smart B2B marketers accustomed…
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