Explore the New World of PR at #Pubcon 2017 with Lee Odden

Once upon a time, public relations was a fairly straightforward practice involving press releases, media outreach and crisis management. Those components of the role remain, but PR has grown infinitely more complex. Today’s communications professional must become adept at expanding his or her brand’s reach in bold new ways. This means co-creating content, working with…

See TopRank Marketing’s Lee Odden Talk Confluence at Dreamforce

Confluence (noun): a coming or flowing together, meeting, or gathering at one point. That word can be aptly applied to Dreamforce, the annual event put on by Salesforce that draws more than 100,000 people to the streets of San Francisco. Dubbed as “the largest software conference in the world,” it’s a celebration of technological innovation…

Catch TopRank Marketing’s Lee Odden and Ashley Zeckman at B2B Marketing Forum

MarketingProfs is gearing up for its 11th annual B2B Marketing Forum in Boston this week. If you’ll be in attendance, make sure to check out featured sessions with TopRank Marketing CEO Lee Odden and Director of Agency Marketing Ashley Zeckman. B2B organizations make up a sizable percentage of our awesome clientele, so this event is…

Digital Summit Minneapolis: Another Perk for Work at TopRank Marketing

When Digital Summit Minneapolis arrived in August, it represented a major opportunity for our agency. Many of the brightest minds in marketing, all converging in our backyard? You’d better believe we were going to make our presence known. Over the course of the three-day conference, TopRank Marketing did just that by having ten of our…