With 49% of consumers relying on influencer recommendations (ION) and influence marketing campaigns delivering a 6 to 1 return (Tomoson), a big question many business to business marketers are asking is, “What is Influencer Marketing in the Context of B2B?”
When most marketers hear the phrase “influencer marketing” their minds quickly jump to an image of the reality stars we love to hate pushing their latest protein shake or fashion wear.
Fortunately, that’s not what this infographic is about.
At the core, influencer marketing for B2B is about partnering with industry experts to add credibility to and support great brand content.
As our CEO, Lee Odden says, “Influencer marketing activates internal and industry experts with engaged networks to co-create content of mutual value and achieve measurable business goals.”.
To dig deeper into what influencer marketing means for business marketers as well as some of the most important questions to answer when developing a B2B influencer marketing strategy, take a look at the infographic below.
To see the full sized version of this infographic, click the image or here.
Learn More About B2B Influencer Marketing from Ashley Zeckman during her presentation at Content Marketing World, September 6th: Guardians of Content Vol 1: How to Scale B2B Influencer Content to Save the Galaxy.
This infographic was source from content originally published on Online Marketing Blog, 5 Essential Questions to Guide Your B2B Influencer Marketing Strategy.