While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable.
According to the World Federation of Advertisers, 65% of multinational brands will increase influencer marketing spending in the next 12 months and there’s good reason for increased confidence: The 2019 Content Preferences Survey from DGR reports 95% of respondents favor credible content from industry influencers as a top preference, a 30% increase compared year over year.
Not only is influencer marketing one of the fastest growing areas of our marketing agency, it’s one of the disciplines where we are seeing trend setting marketing performance.
For companies operating in the B2B space, here are 7 influencer marketing trends worth digging in to for 2020 and beyond:
Download the full infographic as a PDF here.
A text version of this infographic, 7 Top B2B Influencer Marketing Trends for 2020, was published on TopRank’s Online Marketing Blog.