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In an introduction to a post at Online Marketing Blog, TopRank® Online Marketing CEO Lee Odden writes: “…one-size Search Engine Optimization (SEO) does not fit all programs.”
The post was titled 5 Must-Read Tips for B2B Search Marketing and stressed the importance of content and developing websites that support longer sales cycles – a touchstone of B2B client programs at TopRank Marketing.
More essential B2B search marketing insight will be shared in detail by Odden this month during the latest entry in the Markeo Revenue Masters Webinar Series.
How B2B Companies Generate Revenue Through Search and Social Media, happening live and online Tuesday, August 17th at 1pm EST, is geared towards the needs of B2B companies competing in the digital landscape. Joining Odden for this online panel discussion will be Paul Dunay, Global Marketing Director of Services and Social Marketing for Avaya and author of Facebook Marketing for Dummies. The session will be moderated by Steve Ennen, Managing Director of Wharton University.
Attendees can expect to take away from this webinar:
- Examples of content proven to resonate with B2B prospects and customers
- Techniques for improving website stickiness, designed to enhance online lead generation
- Methods for calculating and proving the ROI of social media and B2B search marketing programs
For those unable to attend, slides and recording can be requested in advance of the webinar from the registration page.
Webinar Information:
How B2B Companies Generate Revenue Through Search & Social Media
(part of the Marketo Revenue Masters Webinar Series)
Tuesday, August 17th
1pm EST
Free & Online
Register For This Webinar
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