Next week TopRank Marketing chief executive and co-founder Lee Odden will speak at one of the world’s biggest content marketing conferences, as Content Marketing World 2021 takes place September 28 — October 1, 2021 in Cleveland, Ohio and online.
Lee will be making his eleventh journey to Content Marketing World — every one since the inaugural event in 2011 — where he’ll be presenting a fascinating new breakout session on how B2B content marketers can dominate in search by being the best answer.
WHEN TO CATCH LEE
Thursday, September 30th – 2:45pm – 3:15pm (Eastern) Solo breakout session with Lee Odden:
How B2B Content Marketers Can Dominate in Search: Be the Best Answer
Great content isn’t so great if it’s not easy to find and findable content isn’t effective if it’s not trusted. Content is the reason search engines began and yet many content marketers are not taking full advantage of opportunities to optimize the search experience. This presentation by B2B marketing pro Lee Odden will show how B2B content marketers can create findable, credible content that helps companies become the best answer for their customers and influence action across the customer journey.
Full details about this session with Lee are available here.
Register today, and we look forward to seeing you in-personal of online for Content Marketing World 2021 over the week of September 28 — October 1, and be sure to also follow @TopRank and @leeodden on Twitter for live conference updates, using the conference hashtag #CMWorld.