Where do you go when you’re throwing around the idea of purchasing a new product for yourself or making a business investment in a solution? It’s safe to assume that the majority of people would say that is a no brainer. You go online! A recent study shows that over 44% of B2B marketers are utilizing blogs as a marketing channel.
How can you make sure your blog stands out in a sea of content online? TopRank CEO Lee Odden will provide insight into using your blog as an engagement tool for your audience. Odden’s presentation “Optimize and Socialize You Way to Better Blogging” will emphasize the importance of combining both an optimized and a social element to boost your traffic and increase your reach while providing scalable and engaging information that audiences can apply to their own business.
Key takeaways may include:
- Plan your way into an infinite number of compelling and relevant content ideas that boost search traffic & engage readers
- Create campaigns that incorporate blog content with other marketing tactics for extended search & social visibility
- Promote blog content that inspires social sharing, link building and search traffic
For additional tips on blogging from TopRank CEO Lee Odden be sure to catch a few of his more recent posts including: Need Great Ideas for Blog Content? Start with Questions
BlogWorld & New Media Expo
Optimize and Socialize You Way to Better Blogging
Saturday November 5th, 2001 – 12:15pm
Los Angeles Convention Center
1201 South Figueroa St.
Los Angeles, CA 90015
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