The challenge to consistently create quality content is on every marketer’s mind these days. Questions like: How can I create enough content? Will my audience like my content? and Is my content scalable? are questions that often come to mind.
One of the answers to all three of those questions is simple, partner with influencers to co-create content!
On Tuesday September 22, TopRank Marketing CEO Lee Odden joined Content Marketing Institute’s Chief Strategy Officer Robert Rose and Partner at PwC Andrea Fishman in presenting to a group of BMA Minnesota members in a half-day skill builder workshop on content marketing.
Lee helped attendees by providing a way to:
– Identify, qualify and recruit influencers
– Use a modular approach to co-created content
– Optimize, socialize and repurpose co-created content
Judging by the audience responses on Twitter, Lee’s presentation was well received. Below is just a sample of some of the nuggets of information that the crowd consumed and shared:
How do you recruit an influencer to co-create content? Be succinct, relevant, and set clear expectations. #bmamn @leeodden
— Lindsay Goedecke (@LindsayGoedecke)
A brandividual is popular. An influencer is effective at creating popularity. Marketers need both to be successful says @leeodden #bmamn — Andrea Fishman (@andreafishman)
.@leeodden is demonstrating how to generate content via contests by offering a contest in exchange for content. #inception #bmamn
— Rach (@Rach4Steelers)
Virtually any kind of content used for marketing can be co-created @leeodden#BMAMN — Brittany Rihanek (@BrittanyR30)
Totally inspired by @leeodden love for bacon and how to co-create B2B content with influencers and his modular approach. #bmamn
— Michelle Nielson (@sergiemn)
As an added bonus, Lee gave one lucky winner the opportunity to attend an upcoming MarketingProfs workshop in Minneapolis. Congratulations to Caroline Reginato (@carolinneapolis) for tweeting your heart out, sharing information with those that could not attend and winning the ticket to MarketingProfs in Minneapolis.
Top photo credit: Robert Rose
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