– ‘Bounciness’ in Site Rankings

Reviewing the basics of link love., a site that sells ladies underwear, had quite the traffic problem. Despite loads of visits to its bra site, sales were flat.

Turns out the site’s section featuring videos of women bounce testing the company’s exercise bras had become quite the hit on, driving the un-qualified traffic.

In this article, Lee Odden, CEO of TopRank, recommends utilizing the push/pull paradigm when dealing with press/bloggers. In other words, use outreach to get noticed: wire service releases, networking, pitching writers and making sure your site provides an RSS feed on updates, promotions. The pull part refers to how you get them to come to you: your own site newsroom, links on social media sites that say something, and, of course, media coverage.

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