How does a “Best Answer” content strategy drive B2B marketing results, and how can it help grow your B2B content and demand initiatives?
Find out by joining TopRank Marketing chief executive Lee Odden for two free upcoming live webinar events, and get his latest B2B marketing insight for 2019.
Live Webinar: Best Answer Content for B2B
Your first chance comes this Wednesday, January 23rd at 1:00 p.m. Central when Lee partners with BuzzSumo to present a live webinar on how to drive better results for B2B companies with a Best Answer Content Marketing strategy.
What You Can Expect from the Lee’s Presentation with BuzzSumo:
In a world of information overload, self-directed business customers are searching for useful, credible information they can use to educate, evaluate and make purchasing decisions.
To meet and exceed the expectations of today’s modern business buyer, Lee will share practical tips on delivering “best answer” content that is easy to find in search, credible, and a great user experience. In this presentation, Lee will share:
- The modern content marketing integration model
- How to use SEO question data to inform credible content and influencer selection
- What “best answer” content looks like with examples from B2B companies
This live webinar will last approximately 45 minutes, with additional time set aside for questions.
Live Webinar: The Future of B2B Content is Collaborative
You can also catch Lee as he collaborates with BrightTALK to give an online presentation as part of their B2B Content and Demand Strategies for Growth event on Wednesday, February 6 at 11:00 a.m. Central.
What You Can Expect from Lee’s Presentation with BrightTALK:
The converging roles of social media and content marketing in B2B are creating rapid demand for new strategies, skills and expectations. As earned and owned media intertwine, B2B marketers who fast track their ability to adapt and evolve will gain a competitive advantage over the competition.
In this presentation, you’ll learn about the top challenges B2B marketers are facing in the world of content — zombies are involved! — plus tested and proven models, strategies and tactics for content marketing based on an integrated and cooperative approach. Some of the key learnings from Lee’s presentation include:
- Modern B2B content marketing and what it really means for earned, owned and shared media
- How democratized content co-creation enables quality content at scale
- Redefining what influence is and what working with B2B influencers means for content marketing
- Key opportunities to integrate UGC, employee advocacy and influencer marketing for meaningful content that delivers impact
Free registration for Lee’s BrightTALK presentation is available here.
We hope you’ll tune in to one or both events, and in the meantime you can learn more from Lee and others on the TopRank Marketing team by connecting with our award-winning marketing blog.
Of course if you would like to talk to us directly about how to improve your content marketing performance like we have for B2B brands ranging from DivvyHQ to LinkedIn, connect with us here.