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We caught up with TopRank® Marketing chief executive and co-founder Lee Odden to ask him several questions ahead of his keynote address at the Pubcon Florida 2018 conference, which will take place on Thursday, April 12, 2018 at 9:00 a.m. Eastern Time at the Fort Lauderdale Convention Center in sunny Fort Lauderdale, Florida. Lee will…
The Future of Marketing is Participation. Learn How from @LeeOdden at #Pubcon Florida In Fort Lauderdale
April 6, 2018 by
Google Makes a Big Change to AdWords Budgets
October 17, 2017 by
Recently Google announced a major change to how they will handle advertisers AdWords budgets. To save you a click, here’s the announcement word for word. “Starting October 4, 2017, campaigns will be able to spend up to twice the average daily budget to help you reach your advertising goals, like clicks and conversions. On days…
Good Riddance to Content Keywords
December 2, 2016 by
According to a recent blog post by John Mueller, Webmaster Trends Analyst at Google, Google has just removed one of the earliest tools included in Google Search Console: Content Keywords. Why has this feature disappeared? At the start of Google Search Console, the Content Keywords tool was the “only way to see what Googlebot found…
Google Panda Update: Google Raises the Bar on Content Quality
January 20, 2016 by
The degree to which content quality will play a role in Google search visibility has just been elevated with their recent update to Panda, making it a core part of their algorithm for determining how Google grades content quality and ranks pages. This change has been confirmed by Google in a Panda Guide for SEOs…
Google RankBrain: Content Truly Reigns Over the SEO Landscape
November 18, 2015 by
Welcome to the democratization of content and information. RankBrain is the super smart three month-old brainchild of five Google engineers and a deep-learning expert. What’s come to fruition after an arduous year of research and development (along with Google’s five year-long movement toward A.I.), is Google’s recent incorporation of Artificial Intelligence into their latest 2013…
TopRank Publishes New Online Marketing eBook Previewing Authority Rainmaker Speakers
April 24, 2015 by
The internet is a great equalizer allowing virtually anyone with an internet connection and a device to consume, create content, interact or transact anytime, anywhere. From soloprenuers to small businesses owners to mid-market and large enterprise marketers, the appetite for solid information on online marketing strategy and tactics is high in demand. People want to…
How PPC Budget and Performance Optimization Increased Leads for a Top Medical Center by 72.5%
March 10, 2015 by Leave a Comment
Current Situation: Wake Forest Baptist Medical Center is a nationally recognized academic medical center with multiple locations near Winston-Salem, N.C., operating as an integrated enterprise including educational and research facilities, hospitals, clinics, diagnostic centers, and other primary and specialty care facilities serving 24 counties in northwest North Carolina and southwest Virginia. It has been ranked…
BMA Colorado: Lee Odden Speaking on Influencer and Content Marketing
January 27, 2015 by Leave a Comment
February in Colorado means much more than just ski slopes. It is also the place to be to get up to speed on the latest in influencer and content marketing. In Denver, the Business Marketing Association of Colorado will host TopRank Online Marketing CEO Lee Odden on Feb. 11, as he presents on the topics…
Thought Leadership: How to Achieve the Holy Grail of Content Marketing
December 4, 2014 by Leave a Comment
Many successful business marketers view thought leadership as the Holy Grail of content marketing. Buyers today seek out people and brands they view as experts as they skillfully tune out other interruptive and less credible marketing messages. In fact, 92% of B2B buyers report that they are happy to engage with a known industry thought…
What You Need To Know About Facebook’s Reduction Of Promotional Posts
December 2, 2014 by Leave a Comment
Facebook has announced that starting in January 2015, they will be reducing promotional page posts from brands in the news feed. This change will affect all Facebook pages. Surveying hundreds of thousands of users, Facebook found that one of the biggest complaints users have is that they see too many posts from brands that are overly…
