The competition for share of voice and audience attention has never been fiercer—and content marketers at all experience levels are looking for guidance and insight to effectively craft their content marketing strategy, allocate resources, and boost content ROI. Our friends at DivvyHQ, a content creation, workflow, and experience platform, wanted to help. So, in 2017…
How DivvyHQ & TopRank Marketing’s Original Research Partnership Delivered Unique Insights, Drove 160% Increase In Downloads
September 27, 2018 by
TopRank’s Influencer Content Campaign for #CMWorld Scores 258% Increase Over Benchmark
August 30, 2018 by
Committing to content quality over quantity. Striving for relevance and resonance. Ensuring tactical integration. Building credibility for all by elevating influential voices. Marketers know the rules of the content marketing game, but the gaming environment has never been more challenging. From ad blockers and growing consumer distrust to content shock and organic search and social…
How Can Marketers Improve Trust, Authority & Credibility? Lee Odden Explores During IDMA 2018 Keynote In Mumbai
June 15, 2018 by
What are the best ways that digital marketers can improve trust, gain authority, and grow credibility? Actionable answers await as TopRank® Marketing chief executive and co-founder Lee Odden presents a major global keynote presentation during the Indian Digital Marketing Awards conference on June 27, 2018 in Mumbai, India. Lee brings his noted influencer marketing background…
How to Improve Marketing Results with Collaborative Content – Lee Odden Keynotes in Montreal
June 1, 2018 by
What are the top challenges marketers and communicators are facing in the world of content? Are you curious about what collaborative content marketing is and what it can do for your business? To get answers to those questions and more, we invite you to join TopRank® Marketing chief executive and co-founder Lee Odden to learn…
Google AdWords Now Using AI to ‘Help’ You Write Text Ads
May 3, 2018 by
The pay-per-click (PPC) world is buzzing over Google’s latest update: a new AdWords user interface. And whether you love or hate the new design, there’s one update that you need to pay attention to: the Recommendations tab. Formerly dubbed the “Opportunities” tab in the old interface, the Recommendations option is, from our perspective, now one…
Where To Start With Influencer Marketing? Get Key Insights From Lee Odden At CMC 2018
April 27, 2018 by
Not entirely sure how to successfully execute influencer marketing? Want to learn how enterprise B2B content and influencer marketing can make your company more successful? Join TopRank® Marketing chief executive and co-founder Lee Odden and Amisha Gandhi, vice president of influencer marketing at SAP Ariba, who will join together and share the latest actionable B2B…
B2B Influencer Fears? Learn How Fortune Favors the Fearless With Lee Odden At Marketing Nation Summit
April 23, 2018 by
How are B2B brands engaging influencers? What impact could an influencer program have on your marketing? According to the 2017 Content Preferences Report by DRG, 87 percent of B2B buyers give more credence to influencer content, and a whopping 99 percent want content with insight from industry thought leaders. Do you struggle with B2B influencer…
The Future of Marketing is Participation. Learn How from @LeeOdden at #Pubcon Florida In Fort Lauderdale
April 6, 2018 by
We caught up with TopRank® Marketing chief executive and co-founder Lee Odden to ask him several questions ahead of his keynote address at the Pubcon Florida 2018 conference, which will take place on Thursday, April 12, 2018 at 9:00 a.m. Eastern Time at the Fort Lauderdale Convention Center in sunny Fort Lauderdale, Florida. Lee will…
Google Makes a Big Change to AdWords Budgets
October 17, 2017 by
Recently Google announced a major change to how they will handle advertisers AdWords budgets. To save you a click, here’s the announcement word for word. “Starting October 4, 2017, campaigns will be able to spend up to twice the average daily budget to help you reach your advertising goals, like clicks and conversions. On days…
Good Riddance to Content Keywords
December 2, 2016 by
According to a recent blog post by John Mueller, Webmaster Trends Analyst at Google, Google has just removed one of the earliest tools included in Google Search Console: Content Keywords. Why has this feature disappeared? At the start of Google Search Console, the Content Keywords tool was the “only way to see what Googlebot found…
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