How Can Marketers Improve Trust, Authority & Credibility? Lee Odden Explores During IDMA 2018 Keynote In Mumbai

What are the best ways that digital marketers can improve trust, gain authority, and grow credibility? Actionable answers await as TopRank® Marketing chief executive and co-founder Lee Odden presents a major global keynote presentation during the Indian Digital Marketing Awards conference on June 27, 2018 in Mumbai, India. Lee brings his noted influencer marketing background…

How to Improve Marketing Results with Collaborative Content – Lee Odden Keynotes in Montreal

What are the top challenges marketers and communicators are facing in the world of content? Are you curious about what collaborative content marketing is and what it can do for your business? To get answers to those questions and more, we invite you to join TopRank® Marketing chief executive and co-founder Lee Odden to learn…

Google AdWords Now Using AI to ‘Help’ You Write Text Ads

The pay-per-click (PPC) world is buzzing over Google’s latest update: a new AdWords user interface. And whether you love or hate the new design, there’s one update that you need to pay attention to: the Recommendations tab. Formerly dubbed the “Opportunities” tab in the old interface, the Recommendations option is, from our perspective, now one…

Where To Start With Influencer Marketing? Get Key Insights From Lee Odden At CMC 2018

Not entirely sure how to successfully execute influencer marketing? Want to learn how enterprise B2B content and influencer marketing can make your company more successful? Join TopRank® Marketing chief executive and co-founder Lee Odden and Amisha Gandhi, vice president of influencer marketing at SAP Ariba, who will join together and share the latest actionable B2B…

B2B Influencer Fears? Learn How Fortune Favors the Fearless With Lee Odden At Marketing Nation Summit

How are B2B brands engaging influencers? What impact could an influencer program have on your marketing? According to the 2017 Content Preferences Report by DRG, 87 percent of B2B buyers give more credence to influencer content, and a whopping 99 percent want content with insight from industry thought leaders. Do you struggle with B2B influencer…

The Future of Marketing is Participation. Learn How from @LeeOdden at #Pubcon Florida In Fort Lauderdale

We caught up with TopRank® Marketing chief executive and co-founder Lee Odden to ask him several questions ahead of his keynote address at the Pubcon Florida 2018 conference, which will take place on Thursday, April 12, 2018 at 9:00 a.m. Eastern Time at the Fort Lauderdale Convention Center in sunny Fort Lauderdale, Florida. Lee will…

Google Makes a Big Change to AdWords Budgets

Recently Google announced a major change to how they will handle advertisers AdWords budgets. To save you a click, here’s the announcement word for word. “Starting October 4, 2017, campaigns will be able to spend up to twice the average daily budget to help you reach your advertising goals, like clicks and conversions. On days…

Good Riddance to Content Keywords

According to a recent blog post by John Mueller, Webmaster Trends Analyst at Google, Google has just removed one of the earliest tools included in Google Search Console: Content Keywords. Why has this feature disappeared? At the start of Google Search Console, the Content Keywords tool was the “only way to see what Googlebot found…

Google Panda Update: Google Raises the Bar on Content Quality

The degree to which content quality will play a role in Google search visibility has just been elevated with their recent update to Panda, making it a core part of their algorithm for determining how Google grades content quality and ranks pages. This change has been confirmed by Google in a Panda Guide for SEOs…

Google RankBrain: Content Truly Reigns Over the SEO Landscape

Welcome to the democratization of content and information. RankBrain is the super smart three month-old brainchild of five Google engineers and a deep-learning expert. What’s come to fruition after an arduous year of research and development (along with Google’s five year-long movement toward A.I.), is Google’s recent incorporation of Artificial Intelligence into their latest 2013…