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You are here: Home / Archives for Articles

Infographic: SEO In 2021 — 12 Influencers Share Their Best Tips For The Road Ahead

April 6, 2021 by Lane R. Ellis

12 SEO Trends For 2021 Header Image

B2B marketers increasingly look to the power of search engine optimization (SEO) for building brand success. Today’s search marketing landscape is one of rapid changes, and keeping up-to-date with ever-shifting SEO machinations and technical search intricacies can be more than a full-time job for top B2B SEO professionals. To help you hit the ground running, […]

Filed Under: SEO Tagged With: b2b seo, infographic, infographics, marketing predictions, Marketing Trends, search engine optimization, seo infographics

TopRank Marketing Client, LinkedIn, Wins 2020 ANA B2 Award for B2B Influencer Marketing

September 22, 2020 by Lane R. Ellis

ANA B2 Awards Image

The team at TopRank Marketing are thrilled to announce that our client LinkedIn has won the Association of National Advertisers (ANA) B2 Award for a B2B influencer marketing program! The award winning work was a “Social-First Approach to Engaging Influencers & Audiences Alike” campaign which earned a silver in the social media category, for LinkedIn. […]

Filed Under: B2B Marketing, Inside TopRank Tagged With: b2b marketing, clients

10 Inspiring Tips For Breaking Free of Boring B2B Marketing

September 18, 2020 by Lane R. Ellis

BFB2B Deck Cover

Research from HubSpot shows that 65% of buyers don’t trust advertisements and 55% don’t trust the companies they buy from. Unfortunately, not many marketers are responding well to this challenge. Research from eMarketer reveals that only 23% of CMOs feel they are producing the right content and delivering it at the right time and format. […]

Filed Under: B2B Marketing, Influencer Marketing Tagged With: B2B influencer marketing, b2b marketing, lee odden

10 Tips To Build Trust With B2B Influencers & Buyers

July 31, 2020 by Lane R. Ellis

Dr. Ai Addyson-Zhang & Lee Odden Image

How can marketers build trust with B2B influencers and buyers, and how can brands begin a pilot or expand an existing B2B influencer marketing program? Luckily, our CEO Lee Odden spent time with Dr. Ai Addyson-Zhang as a guest on her Social Media Marketing Live Streaming Show, exploring the increasingly-popular use of influencer marketing among […]

Filed Under: B2B Marketing, Influencer Marketing, New @TopRank Tagged With: B2B influencer marketing, b2b marketing, interview, Lee Odden Speaking, Webinar

5 Ways To Build A Smarter B2B Influencer Marketing Strategy – Lee Odden Interview

June 18, 2020 by Lane R. Ellis

Group of Businesspeople Image.

What does it take to create smart B2B influencer marketing campaigns that deliver measurably strong marketing results? How do brands and businesses begin partnering with influencers, and what kind of results can they expect to achieve? Don’t worry — we’ve got it all covered for you here. Our CEO Lee Odden joined Alan Quarry, host […]

Filed Under: B2B Marketing, Influencer Marketing, New @TopRank Tagged With: B2B influencer marketing

How Findability + Credibility = A Better B2B Marketing Experience

May 18, 2020 by Lane R. Ellis

Credibility Findability Image

What happens to marketing experiences when you add together a healthy dose of findability and an impressive amount of topical credibility? Our CEO Lee Odden provided answers to that question and more as he joined SERPstat for on its Twitter #SERPstat_Chat series. They explored how marketing experience (MX) thrives when content findability through search is […]

Filed Under: B2B Marketing Tagged With: b2b marketing, b2b seo, search engine optimization

5 B2B Influencer Marketing Tips That Get Results – Inbound Success

May 11, 2020 by Lane R. Ellis

Lee Odden and Kathleen Booth Podcast

What does it take to build B2B influencer marketing campaigns that deliver measurable marketing results? How can businesses get started partnering with influencers, and what kind of results can they expect? Don’t worry — we’ve got you covered here. Our CEO Lee Odden joined Kathleen Booth, vice president of marketing at Attila Security, on her […]

Filed Under: Influencer Marketing, New @TopRank Tagged With: B2B influencer marketing, Lee Odden Speaking

5 Ways B2B Influencer Content Drives Marketing Success

February 12, 2020 by Lane R. Ellis

Lee Odden Speaking

B2B marketers trying to get their content seen and consumed face an uphill battle in 2020 as information overload competes with growing brand distrust to sabotage B2B marketing campaigns. So, how can B2B marketers take their content efforts to the next level of reach and engagement? Luckily for you, at TopRank Marketing we’re experts at […]

Filed Under: B2B Marketing, Content Marketing, Influencer Marketing, New @TopRank Tagged With: B2B content marketing, B2B influencer marketing, content marketing, lee odden

Content Marketing Fitness – How to Integrate, Optimize and Activate B2B Marketing #mpb2b

October 16, 2019 by TopRank News Editor

Content Marketing Fitness

eMarketer has reported that B2B decision makers’ top issues with marketing content reveal that marketers are clearly “out of shape” when it comes to a focus on what’s most important. The top issues shared by B2B decision makers were that content is too fluffy (50%), not relevant (47%), not personalized (34%), misleading (29%), behind a […]

Filed Under: Articles, Content Marketing Tagged With: content marketing, content marketing fitness

Infographic – How to Build A B2B Influencer Marketing Strategy for 2020

July 30, 2019 by TopRank News Editor

Ho to Build a B2B Influencer Marketing Strategy for 2020

With 49% of consumers relying on influencer recommendations (ION) and influence marketing campaigns delivering a 6 to 1 return (Tomoson), a big question many business to business marketers are asking is, “What is Influencer Marketing in the Context of B2B?” When most marketers hear the phrase “influencer marketing” their minds quickly jump to an image […]

Filed Under: Articles, B2B Marketing, Influencer Marketing Tagged With: B2B influencer marketing, Influencer Marketing Strategy

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