What are some of the top executive and employee influence insights that B2B marketers can utilize to craft more authentic, trusted and meaningful experiences as we make our way to 2023? In the following infographic, we share 15+ key take-aways and statistics from our all-new 2022 B2B Influencer Marketing Report, which our CEO and co-founder […]
B2B Marketing Transformation: How Marketers Can Go All-In On Digital-First Buyers
How can B2B marketers successfully go all-in on a digital-first strategy, and why is it more important today than ever? Our CEO and co-founder Lee Odden recently shared some of his insight on digital transformation in B2B marketing, and what marketers can do to best adapt and utilize the new opportunities that digital-first presents. Let’s […]
Infographic: 19 Surprising B2B Influencer Marketing Insights
How can B2B marketers learn more about the benefits and power of influence? HubSpot recently named influencer marketing a top industry trend for 2022, and in the U.S. alone spending on influencer marketing is expected to top $4.1 billion in 2022 (eMarketer.) In the following infographic, we share 19 helpful insights and statistics taken from […]
7 Ways Influence Optimization Boosts the Findability and Credibility of B2B Content
For business marketers, boosting the findability and credibility of B2B content for digital first customers is more important than ever. But how? Lucky for all B2B marketers, our CEO Lee Odden and the team at TopRank® Marketing have been working on solving this important marketing problem for many of the top B2B brands in the […]
Infographic: Don’t Sabotage Your B2B Influencer Marketing Success
Have you succumb to any of these 5 all-to-common approaches to B2B influencer marketing that end up sabotaging your strategy? Waiting to Recruit Believing the Hype Content Mismatch Transaction = Little Action Failure to Communicate In the following infographic our CEO Lee Odden shares best practices to overcome each and achieve greater levels of expertise, […]
10 Inspiring Tips For Breaking Free of Boring B2B Marketing
Research from HubSpot shows that 65% of buyers don’t trust advertisements and 55% don’t trust the companies they buy from. Unfortunately, not many marketers are responding well to this challenge. Research from eMarketer reveals that only 23% of CMOs feel they are producing the right content and delivering it at the right time and format. […]
10 Tips To Build Trust With B2B Influencers & Buyers
How can marketers build trust with B2B influencers and buyers, and how can brands begin a pilot or expand an existing B2B influencer marketing program? Luckily, our CEO Lee Odden spent time with Dr. Ai Addyson-Zhang as a guest on her Social Media Marketing Live Streaming Show, exploring the increasingly-popular use of influencer marketing among […]
5 Ways To Build A Smarter B2B Influencer Marketing Strategy – Lee Odden Interview
What does it take to create smart B2B influencer marketing campaigns that deliver measurably strong marketing results? How do brands and businesses begin partnering with influencers, and what kind of results can they expect to achieve? Don’t worry — we’ve got it all covered for you here. Our CEO Lee Odden joined Alan Quarry, host […]
5 B2B Influencer Marketing Tips That Get Results – Inbound Success
What does it take to build B2B influencer marketing campaigns that deliver measurable marketing results? How can businesses get started partnering with influencers, and what kind of results can they expect? Don’t worry — we’ve got you covered here. Our CEO Lee Odden joined Kathleen Booth, vice president of marketing at Attila Security, on her […]
5 Ways B2B Influencer Content Drives Marketing Success
B2B marketers trying to get their content seen and consumed face an uphill battle in 2020 as information overload competes with growing brand distrust to sabotage B2B marketing campaigns. So, how can B2B marketers take their content efforts to the next level of reach and engagement? Luckily for you, at TopRank Marketing we’re experts at […]