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You are here: Home / Archives for Articles / Influencer Marketing

Infographic: 15+ Key Ways The B2B Influencer Marketing Industry Is Changing

November 8, 2022 by Lane R. Ellis

Infographic: 15+ ways the B2B Influencer marketing industry is changing infographic header image

What are some of the key ways that the B2B influencer marketing industry will change in 2023? 79 percent of B2B marketers indicated that influencer marketing will grow in importance for their business over the next 12 months, and 63 percent said their marketing would have better results if they had a B2B influencer marketing […]

Filed Under: B2B Marketing, Influencer Marketing Tagged With: B2B influencer marketing, influencer marketing, infographic, infographics, online marketing statistics

Infographic: 15+ Top Executive & Employee Influence Insights From The 2022 B2B Influencer Marketing Report

September 1, 2022 by Lane R. Ellis

Infographic 15 top executive influence insights image

What are some of the top executive and employee influence insights that B2B marketers can utilize to craft more authentic, trusted and meaningful experiences as we make our way to 2023? In the following infographic, we share 15+ key take-aways and statistics from our all-new 2022 B2B Influencer Marketing Report, which our CEO and co-founder […]

Filed Under: B2B Marketing, Influencer Marketing Tagged With: B2B influencer marketing, influencer marketing, infographic, infographics, online marketing statistics

B2B Marketing Transformation: How Marketers Can Go All-In On Digital-First Buyers

April 28, 2022 by Lane R. Ellis

How B2B marketers can go all-in on digital first buyers group of business professionals at table image

How can B2B marketers successfully go all-in on a digital-first strategy, and why is it more important today than ever? Our CEO and co-founder Lee Odden recently shared some of his insight on digital transformation in B2B marketing, and what marketers can do to best adapt and utilize the new opportunities that digital-first presents. Let’s […]

Filed Under: Influencer Marketing, New @TopRank Tagged With: B2B influencer marketing, b2b marketing

Infographic: 19 Surprising B2B Influencer Marketing Insights

December 13, 2021 by Lane R. Ellis

Infographic header image.

How can B2B marketers learn more about the benefits and power of influence? HubSpot recently named influencer marketing a top industry trend for 2022, and in the U.S. alone spending on influencer marketing is expected to top $4.1 billion in 2022 (eMarketer.) In the following infographic, we share 19 helpful insights and statistics taken from […]

Filed Under: B2B Marketing, Influencer Marketing Tagged With: B2B influencer marketing, infographic, infographics, online marketing statistics

7 Ways Influence Optimization Boosts the Findability and Credibility of B2B Content

July 22, 2021 by Lane R. Ellis

Lee Odden at Content Marketing Conference 2021

For business marketers, boosting the findability and credibility of B2B content for digital first customers is more important than ever. But how? Lucky for all B2B marketers, our CEO Lee Odden and the team at TopRank® Marketing have been working on solving this important marketing problem for many of the top B2B brands in the […]

Filed Under: Influencer Marketing, New @TopRank Tagged With: content marketing conference, influencer marketing, lee odden, presentation, SEO

Infographic: Don’t Sabotage Your B2B Influencer Marketing Success

April 30, 2021 by Lane R. Ellis

Sabotage Infographic Header Image

Have you succumb to any of these 5 all-to-common approaches to B2B influencer marketing that end up sabotaging your strategy? Waiting to Recruit Believing the Hype Content Mismatch Transaction = Little Action Failure to Communicate In the following infographic our CEO Lee Odden shares best practices to overcome each and achieve greater levels of expertise, […]

Filed Under: Influencer Marketing Tagged With: B2B influencer marketing, infographic, infographics

10 Inspiring Tips For Breaking Free of Boring B2B Marketing

September 18, 2020 by Lane R. Ellis

BFB2B Deck Cover

Research from HubSpot shows that 65% of buyers don’t trust advertisements and 55% don’t trust the companies they buy from. Unfortunately, not many marketers are responding well to this challenge. Research from eMarketer reveals that only 23% of CMOs feel they are producing the right content and delivering it at the right time and format. […]

Filed Under: B2B Marketing, Influencer Marketing Tagged With: B2B influencer marketing, b2b marketing, lee odden

10 Tips To Build Trust With B2B Influencers & Buyers

July 31, 2020 by Lane R. Ellis

Dr. Ai Addyson-Zhang & Lee Odden Image

How can marketers build trust with B2B influencers and buyers, and how can brands begin a pilot or expand an existing B2B influencer marketing program? Luckily, our CEO Lee Odden spent time with Dr. Ai Addyson-Zhang as a guest on her Social Media Marketing Live Streaming Show, exploring the increasingly-popular use of influencer marketing among […]

Filed Under: B2B Marketing, Influencer Marketing, New @TopRank Tagged With: B2B influencer marketing, b2b marketing, interview, Lee Odden Speaking, Webinar

5 Ways To Build A Smarter B2B Influencer Marketing Strategy – Lee Odden Interview

June 18, 2020 by Lane R. Ellis

Group of Businesspeople Image.

What does it take to create smart B2B influencer marketing campaigns that deliver measurably strong marketing results? How do brands and businesses begin partnering with influencers, and what kind of results can they expect to achieve? Don’t worry — we’ve got it all covered for you here. Our CEO Lee Odden joined Alan Quarry, host […]

Filed Under: B2B Marketing, Influencer Marketing, New @TopRank Tagged With: B2B influencer marketing

5 B2B Influencer Marketing Tips That Get Results – Inbound Success

May 11, 2020 by Lane R. Ellis

Lee Odden and Kathleen Booth Podcast

What does it take to build B2B influencer marketing campaigns that deliver measurable marketing results? How can businesses get started partnering with influencers, and what kind of results can they expect? Don’t worry — we’ve got you covered here. Our CEO Lee Odden joined Kathleen Booth, vice president of marketing at Attila Security, on her […]

Filed Under: Influencer Marketing, New @TopRank Tagged With: B2B influencer marketing, Lee Odden Speaking

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