65% of multinational brands will increase Influencer Marketing spending in the next 12 months reaching $10 billion over the next 5 years. With so much at stake for marketing in our fast paced industry, senior marketers must be able to see both the forest and the trees when it comes to influencer marketing in the […]
Infographic – Top B2B Influencer Marketing Trends for 2020 and Beyond
While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase influencer marketing spending in the next 12 months and there’s good reason for increased confidence: The 2019 Content Preferences […]