SEO helps a search engine to do its job more effectively and Public Relations can increase the reach and influence of the brands they promote by optimizing news. Recently the good folks at Vocus interviewed TopRank Online Marketing’s CEO on the basics of search engine optimization for public relations. The following post comes from the…
Video: How to Optimize News Content for Search
December 1, 2009 by Leave a Comment
If you know TopRank, you know we talk a lot about news optimization and leveraging Public Relations for SEO and Search Engine Optimization for PR goals. Online PR has been a core service offering of our agency for over 8 years. There aren’t many authorities in this area and recently, Maile Ohye from Google began…
SEO and Social Media for Public Relations
August 3, 2009 by Leave a Comment
Despite company marketing and PR budgets being in a state of ambiguity, many marketing and Public Relations organizations are focusing on social media, trying to figure out “do’s and don’ts” to improve online reach. At the same time, Search Engine Optimization (SEO) of news content is fast becoming an established part of the mix for many…
Webinar: Using Your News To Drive SEO
March 16, 2009 by Leave a Comment
Wednesday, March 18, 2009 2:00-3:00 p.m. (EST) Join TopRank® Online Marketing CEO, Lee Odden, in a free webinar hosted by PRWeb, and learn how you can leverage news content to achieve SEO success! Attend the webinar on March 18 to discover how news can be a powerful tool that directly reaches the millions of people…
SES NY: TopRank Speaks on SEO, Blogs & Reputation Management
February 18, 2009 by Leave a Comment
Search Engine Strategies New York is one of, if not THE, largest Search Marketing Conference in the U.S.. TopRank Online Marketing CEO Lee Odden will be presenting on 3 panels during the conference March 23-27 which has keynotes from Guy Kawasaki and author John Gerzema. Odden will be presenting all 3 sessions on March 26th.…
PRSA Workshop: TopRank on SEO for Public Relations
February 17, 2009 by Leave a Comment
PRSA Workshop: Search Engine Optimization in a Digital World March 20, 2009 in New York City Today’s public relations and communications professionals need to adapt and grow with the changing digital landscape just as publishers have moved to the web. Consumers and journalists alike use a variety for search tools to discover and share credible…
Affiliate Summit: TopRank and Online Reputation Management
January 5, 2009 by Leave a Comment
Competition for visibility online, especially within the Affiliate Marketing world, has increased significantly making it even more important for publishers to monitor brand visibility as part of an online reputation management program. TopRank Online Marketing CEO, Lee Odden will be presenting strategies for how companies and affiliates can monitor their brands along with tools and…
PRNews Webinar: TopRank on News Optimization & Writing for the Web
December 15, 2008 by 2 Comments
Writing for the Web to Optimize Your PR & Overall Messaging Webinar Wednesday, Dec. 17, 2008 1:30-3 p.m. (EST) If you are involved in communicating with your stakeholders online, you know that writing for the Web is different than writing for print. You know that the difference between a journalist engaging with your brand online or abandoning…
SES Chicago: TopRank Marketing on SEO Through Blogs & Feeds & Turning PR Efforts Into Results
December 6, 2008 by Leave a Comment
SES Chicago, the only major Search Marketing Conference and Expo in the Midwest, will be packed with 60+ sessions, multiple keynotes and Orion Strategy sessions, exhibitors, networking events and more. TopRank Marketing CEO, Lee Odden will join a panel of industry experts, including Sally Falkow, President of PRESSFeed, and Stephan Spencer, Founder & President of…
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