When companies see the publicity of viral videos like Evian roller babies for consumers or BtoB successes like Cisco’s The Future of Shopping, they often get the urge to jump in to the video marketing game themselves. But where to start? We get asked this kind of question a lot at TopRank and the ideal situation […]
Boost Corporate Blog Marketing with Social SEO
So many business blogs suffer from tactical execution without understanding the power of search engine optimization and social media for attracting traffic and engaging customers. The following presentation outlines how TopRank Online Marketing worked with it’s own blog Online Marketing Blog and with a B2B marketing client to achieve phenomenal increases in reach, traffic and a positive […]
64 Plus Books on Social Media and Search Engine Marketing
Even though there is some criticism of the timeliness retained with books on fast-changing topics like search engine optimization and social media marketing, books continue to remain popular sources of information and insight for marketers. Questions about recommended books on both topics, especially social media, continue to be popular on QA sites, forums and sites […]
Social Media Marketing Tactics to Connect With Customers
Much like trying to literally capture lightning in a bottle, haphazardly inserting social media tactics into a marketing plan in an attempt to force customer connection can be inefficient at best and dangerous at worst. In the article below, originally published in Target Marketing, TopRank® Online Marketing CEO Lee Odden offers three tactics that ensure […]
Social Media Optimization Case Studies & Tips
Optimizing social media for search engines, presents a tremendous opportunity to grow social networks and build traffic to content that allows visitors to consumer, engage and share. TopRank Online Marketing has been “practicing what we preach” in the area of social media optimization and before that, blog SEO and social news/bookmarking for about 5 years […]
SEO and Social Media for Public Relations
Despite company marketing and PR budgets being in a state of ambiguity, many marketing and Public Relations organizations are focusing on social media, trying to figure out “do’s and don’ts” to improve online reach. At the same time, Search Engine Optimization (SEO) of news content is fast becoming an established part of the mix for many […]