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You are here: Home / Archives for Case Study

Small Conversion Rate & Search Optimization Tweaks Yield Big Results for This Niche Business

October 23, 2018 by TopRank News Editor

CRO & SEO Case Study for Niche Industry

Large enterprise or small business, established industry or niche market: Regardless of where your organization falls in the marketplace, if you’re engaging in digital marketing you want it all—from more search visibility and traffic to better qualified leads and higher conversions. These days, many marketers are focusing on short-term campaigns to spike awareness and engagement, […]

Filed Under: Case Study, New @TopRank, SEO Tagged With: Case Study, conversion optimization, innovatech labs, SEO

How DivvyHQ & TopRank Marketing’s Original Research Partnership Delivered Unique Insights, Drove 160% Increase In Downloads

September 27, 2018 by TopRank News Editor

DivvyHQ Case Study Statistics Image

The competition for share of voice and audience attention has never been fiercer—and content marketers at all experience levels are looking for guidance and insight to effectively craft their content marketing strategy, allocate resources, and boost content ROI. Our friends at DivvyHQ, a content creation, workflow, and experience platform, wanted to help. So, in 2017 […]

Filed Under: Case Study, Content Marketing, New @TopRank Tagged With: Case Study, DivvyHQ, Influencer Content, Original Content

TopRank’s Influencer Content Campaign for #CMWorld Scores 258% Increase Over Benchmark

August 30, 2018 by TopRank News Editor

Content Marketing World & TopRank Marketing 2018 Integrated Marketing Campaign

Committing to content quality over quantity. Striving for relevance and resonance. Ensuring tactical integration. Building credibility for all by elevating influential voices. Marketers know the rules of the content marketing game, but the gaming environment has never been more challenging. From ad blockers and growing consumer distrust to content shock and organic search and social […]

Filed Under: Case Study, Content Marketing, New @TopRank Tagged With: Case Study, conference ebook, Content Marketing Institute, Content Marketing World, Influencer Content

How a Best (Local) Answer Strategy Led to Triple-Digit Organic Traffic, Conversion Growth Over a 4-Year Period

July 30, 2018 by TopRank News Editor

Welter Heating Best-Answer Case Study

When something goes wrong with a home’s heating and cooling system, homeowners are often desperate to find a service provider that can not only remedy the problem quickly, but also one that they can trust to provide honest advice and value, without breaking the bank. For more than a century, family-owned Ray N. Welter Heating […]

Filed Under: Case Study, New @TopRank

Integrated Influencer Content Campaign ‘Crushes’ Pageview, Social Share Benchmarks

June 25, 2018 by TopRank News Editor

Prophix Interactive Quiz As Part of Integrated Influencer Content Campaign

As businesses strive to become more data-driven, there’s little doubt that financial planning and analysis (FP&A) is taking on a larger role in guiding the future of the entire organization. Simply put, finance departments are no longer merely providing static management reports; they’re tasked with being forward-thinking, trusted advisors to help steer the enterprise. And […]

Filed Under: Case Study, New @TopRank

eBook Showcases the ‘True Impact’ of Health & Well-Being—And Influencer-Driven Content

December 27, 2017 by TopRank News Editor

SAP influencer results

These days, nearly every company is going beyond standard medical and dental benefits, and investing in the health and well-being of their employees through company-sponsored wellness initiatives. In fact—from free or discounted flu shots to smoking cessation programs—nine in 10 organizations offer at least one wellness initiative. However, improving employee wellness can’t be accomplished with […]

Filed Under: Case Study, New @TopRank

Niche Influencer eBook Campaign Drives Awareness, ‘Huge’ Leads for CRM Automation Software Provider

August 29, 2017 by TopRank News Editor

For decades, many sales and business development professionals have relied on customer relationship management (CRM) systems as central databases, helping them track and manage their customer and prospect contacts, as well as enhance the sales process. However, one niche business sector that’s been reluctant to adopt CRM technology is the legal industry — something that […]

Filed Under: Case Study, New @TopRank

SEO-Driven Content Strategy Drives Triple-Digit Traffic Increases for EHS & Sustainability Consulting Firm

July 31, 2017 by TopRank News Editor

In the B2B marketing world, quality content is the foundation of digital marketing success, helping brands inform, engage and inspire audience action. But quality content can’t inform, engage and inspire if it can’t be found — and that’s where SEO comes in. Last year, we brought you the story of Antea Group US, an internationally […]

Filed Under: Case Study, New @TopRank

Integrated Influencer Content Campaign Strengthens Industry Relationships, Gains 100% Influencer Amplification and a 437% Content Shares Increase YOY

June 21, 2017 by TopRank News Editor

Cherwell Software, a leading IT Service Management (ITSM) company in the United States, is dedicated to helping their customers use intuitive technology to enable better, faster and more affordable innovation through their services and products. Cherwell’s ITSM software has been rapidly gaining traction in the IT service management space, with explosive year-over-year growth since the […]

Filed Under: Case Study

New LinkedIn Targeted Power Page Drives 3411% Increase in CTR

May 17, 2017 by TopRank News Editor

LinkedIn is a business- and employment-oriented social networking platform that has more than 500,000,000  registered members. Like any other large company, it has many business goals that are broken into smaller divisions to focus on each objective, e.g. recruitment tools, online advertising, tools for sales professionals, or enterprise learning solutions. LinkedIn Marketing Solutions SEO focuses […]

Filed Under: Case Study

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