As businesses strive to become more data-driven, there’s little doubt that financial planning and analysis (FP&A) is taking on a larger role in guiding the future of the entire organization. Simply put, finance departments are no longer merely providing static management reports; they’re tasked with being forward-thinking, trusted advisors to help steer the enterprise. And […]
eBook Showcases the ‘True Impact’ of Health & Well-Being—And Influencer-Driven Content
December 27, 2017 by
These days, nearly every company is going beyond standard medical and dental benefits, and investing in the health and well-being of their employees through company-sponsored wellness initiatives. In fact—from free or discounted flu shots to smoking cessation programs—nine in 10 organizations offer at least one wellness initiative. However, improving employee wellness can’t be accomplished with […]
Niche Influencer eBook Campaign Drives Awareness, ‘Huge’ Leads for CRM Automation Software Provider
August 29, 2017 by
For decades, many sales and business development professionals have relied on customer relationship management (CRM) systems as central databases, helping them track and manage their customer and prospect contacts, as well as enhance the sales process. However, one niche business sector that’s been reluctant to adopt CRM technology is the legal industry — something that […]
SEO-Driven Content Strategy Drives Triple-Digit Traffic Increases for EHS & Sustainability Consulting Firm
July 31, 2017 by
In the B2B marketing world, quality content is the foundation of digital marketing success, helping brands inform, engage and inspire audience action. But quality content can’t inform, engage and inspire if it can’t be found — and that’s where SEO comes in. Last year, we brought you the story of Antea Group US, an internationally […]
Integrated Influencer Content Campaign Strengthens Industry Relationships, Gains 100% Influencer Amplification and a 437% Content Shares Increase YOY
June 21, 2017 by
Cherwell Software, a leading IT Service Management (ITSM) company in the United States, is dedicated to helping their customers use intuitive technology to enable better, faster and more affordable innovation through their services and products. Cherwell’s ITSM software has been rapidly gaining traction in the IT service management space, with explosive year-over-year growth since the […]
New LinkedIn Targeted Power Page Drives 3411% Increase in CTR
May 17, 2017 by
LinkedIn is a business- and employment-oriented social networking platform that has more than 500,000,000 registered members. Like any other large company, it has many business goals that are broken into smaller divisions to focus on each objective, e.g. recruitment tools, online advertising, tools for sales professionals, or enterprise learning solutions. LinkedIn Marketing Solutions SEO focuses […]
Seamless Website Migration Increases Organic Traffic by 97% YOY
April 20, 2017 by
BrightFunnel empowers CMOs and their teams to understand the future revenue impact of their decisions, and plan for the future by providing actionable revenue insights for B2B marketers. After looking into their own revenue insights, BrightFunnel saw an opportunity to achieve one of their business goals for 2017: to increase organic traffic to their […]
Integrated Blogging Strategy Drives 345% YOY Increase in Page views, 100% Increase in Revenue
March 22, 2017 by
For eCommerce businesses, blogging is typically not at the top of their to-do list. With thousands of products to manage, as well as the technical and customer service demands, many forgo blogging to focus on other deep in the funnel digital marketing tactics. However, these business could be missing out on a great opportunity […]
Integrated Content Marketing Campaign Drives 50% Increase in Organic Traffic, 25% Increase in Conversions
February 16, 2017 by
For more than 45 years, Powder-Solutions Group and its sister companies have been providing innovative technology products and solutions to powder processors across a wide range of industries. While a recognizable name in their industry, Powder-Solutions Group partnered with TopRank Marketing for an integrated content marketing program to continue to increase search visibility, and drive traffic and leads. In […]
Holiday Gift Guide Campaign Drives Over 800% Increase in Revenue
January 31, 2017 by
For retailers, the holiday season brings with it a mix of stress and excitement, as they work hard to put smiles on customer faces, and more product in shopping bags and shipping boxes. After rebranding their website in early 2016 to BeCharming.com, PANDORA Mall of America was heading into their biggest time of year […]
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