TopRank Marketing is happy to share that our CEO Lee Odden has been named to the Digital Marketing Institute Global Industry Advisory Council (GIAC), along with top industry leaders from Facebook, IBM, Microsoft, Google, LinkedIn, Coca-Cola, Hubspot, The Economist, and others. The Digital Marketing Institute provides the most widely taught set of Certification Standards in […]
Intern Spotlight on Nicole Blake: Who She Is, What She’s Learning, and How She Sees the Marketing Industry
Yet another generational shift has arrived. For decades, understanding and reaching millennials has been a top priority for many brands and marketers—and now more than ever as the generation represents the majority of the American workforce. However, Gen Zers are on the rise, with the oldest members of the generation getting “big kid” jobs and […]
TopRank Marketing Named As One of the 100 Best Companies to Work For, 2 Years in a Row
Each year, Minnesota Business magazine publishes a list of “100 Best Companies to Work For”. In order to be considered for this prestigious award, the company must first be nominated. Then, anonymous online questionnaires are filled out by employees of each participating company and are tallied, resulting in the final list. The award spans a variety […]
TopRank Marketing Team Members Tell-All
No matter your profession, it’s safe to assume that you likely spend most of your waking hours at work. And even when you’re not at work, you’re often thinking or talking about work. Let’s face it, when you get together with your friends and family, it’s inevitable that at some point you’ll end up either […]
TopRank Marketing Team Spotlight: Interview with Account Manager Leila De La Fuente
In addition to working with great clients, a large part of what has made TopRank Marketing a successful digital marketing agency are the people. Each person on the team plays an important role in determining company growth, innovation and the success of client programs. We are proud of the team that we have built and […]
Optimizing Halloween – In search of the Great @TopRank Pumpkin
You know we have our share of search, social media and content marketing smarties here at TopRank. But did you know we have our share of creative souls too? It’s kind of scary how creative we can get solving tough marketing problems. To tap into that creativity and in line with the Halloween season, TopRank […]
How to Have the Best Experience with Your Online Marketing Agency: Tips from the Trenches
How effective is your online marketing agency relationship? A CMO Council study last year found that just 5% of marketers report longstanding relationships with their agencies and only 37% rate their relationships as relatively stable. At TopRank Online Marketing, we enjoy longstanding relationships with clients and a better-than-average retention rate. We asked members of the TopRank […]
Jolina Pettice of TopRank Online Marketing Joins MnSearch Board of Directors
TopRank Online Marketing is proud to announce that Director of Client Accounts, Jolina Pettice (@jolinapettice) has been named to the Board of Directors for search marketing association, MnSearch. Jolina assumed her position as Membership Director in July of 2012 Jolina has been with TopRank for over 7 years and has extensive experience managing search and social media […]