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You are here: Home / Archives for Online Marketing News

Lee Odden Named to The Digital Marketing Institute Global Industry Advisory Council

September 25, 2018 by Lane R. Ellis

Digital Marketing Institute’s Global Industry Advisory Council Image

TopRank Marketing is happy to share that our CEO Lee Odden has been named to the Digital Marketing Institute Global Industry Advisory Council (GIAC), along with top industry leaders from Facebook, IBM, Microsoft, Google, LinkedIn, Coca-Cola, Hubspot, The Economist, and others. The Digital Marketing Institute provides the most widely taught set of Certification Standards in […]

Filed Under: Employee Spotlight, New @TopRank, Online Marketing News Tagged With: industry appointment, lee odden

Google AdWords Now Using AI to ‘Help’ You Write Text Ads

May 3, 2018 by

Google AdWords Now Using AI to ‘Help’ You Write Text Ads

The pay-per-click (PPC) world is buzzing over Google’s latest update: a new AdWords user interface. And whether you love or hate the new design, there’s one update that you need to pay attention to: the Recommendations tab. Formerly dubbed the “Opportunities” tab in the old interface, the Recommendations option is, from our perspective, now one […]

Filed Under: New @TopRank, Online Marketing News, PPC Tagged With: AdWords, Google PPC

Google Makes a Big Change to AdWords Budgets

October 17, 2017 by

Recently Google announced a major change to how they will handle advertisers AdWords budgets. To save you a click, here’s the announcement word for word. “Starting October 4, 2017, campaigns will be able to spend up to twice the average daily budget to help you reach your advertising goals, like clicks and conversions. On days […]

Filed Under: Online Marketing News, PPC

Twitter Targeting Update: Flexible Audiences Have Arrived

April 21, 2017 by

For quite some time Twitter has allowed marketers to use Tailored Audiences to create custom audiences. Within tailored audiences, marketers were offered three main targeting options: Target Specific Users – Based on email marketing lists or a list of influential Twitter users. Website Visitors – Straight-forward website retargeting Resulting from marketers placing the Twitter pixel […]

Filed Under: New @TopRank, Online Marketing News

Good Riddance to Content Keywords

December 2, 2016 by TopRank News Editor

According to a recent blog post by John Mueller, Webmaster Trends Analyst at Google, Google has just removed one of the earliest tools included in Google Search Console: Content Keywords. Why has this feature disappeared? At the start of Google Search Console, the Content Keywords tool was the “only way to see what Googlebot found […]

Filed Under: Marketing Tips, Online Marketing News, SEO

Google Ad Changes: More Top Ads! No Side Ads. More Bottom Ads?

February 26, 2016 by TopRank News Editor

There’s been a lot of talk about what’s happening with ads on Google. We’ll keep it straight to the point by telling you what happened and how this change may affect ad and organic click-through rates. What Happened? There are now 4 ads on top instead of 3 for commercial queries that surfaced 3 ads […]

Filed Under: New @TopRank, Online Marketing News Tagged With: Google Ads, Google PPC

Google RankBrain: Content Truly Reigns Over the SEO Landscape

November 18, 2015 by TopRank News Editor

Welcome to the democratization of content and information. RankBrain is the super smart three month-old brainchild of five Google engineers and a deep-learning expert. What’s come to fruition after an arduous year of research and development (along with Google’s five year-long movement toward A.I.), is Google’s recent incorporation of Artificial Intelligence into their latest 2013 […]

Filed Under: New @TopRank, Online Marketing News, SEO Tagged With: google, Google RankBrain

TopRank Publishes New Online Marketing eBook Previewing Authority Rainmaker Speakers

April 24, 2015 by Lee Odden

Brian Clark Authority

The internet is a great equalizer allowing virtually anyone with an internet connection and a device to consume, create content, interact or transact anytime, anywhere. From soloprenuers to small businesses owners to mid-market and large enterprise marketers, the appetite for solid information on online marketing strategy and tactics is high in demand. People want to […]

Filed Under: Content Marketing, New @TopRank, Online Marketing News, Speaking Tagged With: authority rainmaker, marketing conference, Online Marketing

TopRank Marketing on Optimized Digital Communications

February 18, 2015 by TopRank News Editor Leave a Comment

Optimized Communications

Consumers of digital content have evolved and their expectations of brand communications have moved beyond single channels of information discovery and consumption. In order for modern marketers and communicators to effectively connect with the audiences they intend to reach, content and media must be optimized for discovery and engagement. This situation presents an opportunity for […]

Filed Under: New @TopRank, Online Marketing News Tagged With: conference, digital communications, lee odden

TopRank Marketing Ready for Millennial Boom

January 8, 2015 by TopRank News Editor Leave a Comment

A recent story in the Minneapolis Star Tribune pointed out that millennial population in the Twin Cities of Minneapolis and St. Paul has jumped significantly. This comes at a great time for TopRank Online Marketing, as we are hiring for several positions, including Account Managers, Account Coordinators and Copywriters. The population of young adults in […]

Filed Under: Inside TopRank, New @TopRank, Online Marketing News Tagged With: digital marketing, jobs, millennials, Twin Cities

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