TopRank Marketing is happy to share that our CEO Lee Odden has been named to the Digital Marketing Institute Global Industry Advisory Council (GIAC), along with top industry leaders from Facebook, IBM, Microsoft, Google, LinkedIn, Coca-Cola, Hubspot, The Economist, and others. The Digital Marketing Institute provides the most widely taught set of Certification Standards in […]
Google AdWords Now Using AI to ‘Help’ You Write Text Ads
The pay-per-click (PPC) world is buzzing over Google’s latest update: a new AdWords user interface. And whether you love or hate the new design, there’s one update that you need to pay attention to: the Recommendations tab. Formerly dubbed the “Opportunities” tab in the old interface, the Recommendations option is, from our perspective, now one […]
Google Makes a Big Change to AdWords Budgets
Recently Google announced a major change to how they will handle advertisers AdWords budgets. To save you a click, here’s the announcement word for word. “Starting October 4, 2017, campaigns will be able to spend up to twice the average daily budget to help you reach your advertising goals, like clicks and conversions. On days […]
Twitter Targeting Update: Flexible Audiences Have Arrived
For quite some time Twitter has allowed marketers to use Tailored Audiences to create custom audiences. Within tailored audiences, marketers were offered three main targeting options: Target Specific Users – Based on email marketing lists or a list of influential Twitter users. Website Visitors – Straight-forward website retargeting Resulting from marketers placing the Twitter pixel […]
Good Riddance to Content Keywords
According to a recent blog post by John Mueller, Webmaster Trends Analyst at Google, Google has just removed one of the earliest tools included in Google Search Console: Content Keywords. Why has this feature disappeared? At the start of Google Search Console, the Content Keywords tool was the “only way to see what Googlebot found […]
Google Ad Changes: More Top Ads! No Side Ads. More Bottom Ads?
There’s been a lot of talk about what’s happening with ads on Google. We’ll keep it straight to the point by telling you what happened and how this change may affect ad and organic click-through rates. What Happened? There are now 4 ads on top instead of 3 for commercial queries that surfaced 3 ads […]
Google RankBrain: Content Truly Reigns Over the SEO Landscape
Welcome to the democratization of content and information. RankBrain is the super smart three month-old brainchild of five Google engineers and a deep-learning expert. What’s come to fruition after an arduous year of research and development (along with Google’s five year-long movement toward A.I.), is Google’s recent incorporation of Artificial Intelligence into their latest 2013 […]
TopRank Publishes New Online Marketing eBook Previewing Authority Rainmaker Speakers
The internet is a great equalizer allowing virtually anyone with an internet connection and a device to consume, create content, interact or transact anytime, anywhere. From soloprenuers to small businesses owners to mid-market and large enterprise marketers, the appetite for solid information on online marketing strategy and tactics is high in demand. People want to […]
TopRank Marketing on Optimized Digital Communications
Consumers of digital content have evolved and their expectations of brand communications have moved beyond single channels of information discovery and consumption. In order for modern marketers and communicators to effectively connect with the audiences they intend to reach, content and media must be optimized for discovery and engagement. This situation presents an opportunity for […]
TopRank Marketing Ready for Millennial Boom
A recent story in the Minneapolis Star Tribune pointed out that millennial population in the Twin Cities of Minneapolis and St. Paul has jumped significantly. This comes at a great time for TopRank Online Marketing, as we are hiring for several positions, including Account Managers, Account Coordinators and Copywriters. The population of young adults in […]