B2B marketers face numerous challenges in connecting with customers in meaningful ways — perhaps more today than ever before. Events have traditionally been a go-to method for B2B companies to build real-world connections, however burdensome obstacles remain when it comes to achieving the best return-on-investment for industry conferences and events. Luckily, at TopRank Marketing we’re […]
Personal Life Media: TopRank Talks Social Media Strategy
When viewed strategically, social media is at its heart “opportunistic marketing”. At last month’s SXSW Interactive conference, a component of the legendary music, film and interactive festival dedicated to the coolest new media technologies, Lee Odden, CEO of TopRank® Online Marketing, detailed the benefits of strategic social medial in a podcast with Susan Bratton, CEO […]