The Future of Marketing is Participation. Learn How from @LeeOdden at #Pubcon Florida In Fort Lauderdale

We caught up with TopRank® Marketing chief executive and co-founder Lee Odden to ask him several questions ahead of his keynote address at the Pubcon Florida 2018 conference, which will take place on Thursday, April 12, 2018 at 9:00 a.m. Eastern Time at the Fort Lauderdale Convention Center in sunny Fort Lauderdale, Florida. Lee will…

Confused By Influencer Marketing? Learn to Attract, Engage & Persuade with Ashley Zeckman at AMA Iowa

Does B2B influencer marketing have you confused? Learn to attract, engage and persuade B2B influencers from TopRank® Marketing’s noted Digital Strategy Director Ashley Zeckman, who will be speaking this Wednesday, April 4 during the American Marketing Association’s 2018 Iowa event. Event Details April 4, 2018 AMA Iowa conference #AMAIOWA Des Moines Golf and Country Club…

Ready To Romance B2B Influencers? Catch Ashley Zeckman at Everything Content Minneapolis

Today’s marketing world can always stand to have a bigger dose of much-needed romance. You can make that happen with a great opportunity to catch TopRank® Marketing Digital Strategy Director Ashley Zeckman speak about wooing B2B influencers, as she’ll be presenting “Romancing B2B Influencers: How to Attract, Engage and Persuade Influencers to Co-Create” during this…

Influencer Marketing Evolution – The #CMWorld Twitter Chat With Lee Odden

TopRank® Marketing chief executive and co-founder Lee Odden conducted a live Twitter chat ahead of his September speaking event at Content Marketing World, exploring the evolution of influencer marketing. Lee will be speaking multiple times during Content Marketing World over the week of September 4 – 7 at the Huntington Convention Center in Cleveland, and…

Ready To Scale Your Content? Catch Lee Odden’s Participation Marketing Keynote at Pubcon Florida

A great opportunity to catch TopRank® Marketing chief executive and co-founder Lee Odden speak about the latest trends and research in participation marketing is coming up soon, as he’ll be presenting a major keynote address during the Pubcon Florida 2018 conference. Lee’s keynote, “Participation Marketing: A World of Content Co-Creation, Influencers, and Integration,” will take…

Explore the New World of PR at #Pubcon 2017 with Lee Odden

Once upon a time, public relations was a fairly straightforward practice involving press releases, media outreach and crisis management. Those components of the role remain, but PR has grown infinitely more complex. Today’s communications professional must become adept at expanding his or her brand’s reach in bold new ways. This means co-creating content, working with…

See TopRank Marketing’s Lee Odden Talk Confluence at Dreamforce

Confluence (noun): a coming or flowing together, meeting, or gathering at one point. That word can be aptly applied to Dreamforce, the annual event put on by Salesforce that draws more than 100,000 people to the streets of San Francisco. Dubbed as “the largest software conference in the world,” it’s a celebration of technological innovation…

Catch TopRank Marketing’s Lee Odden and Ashley Zeckman at B2B Marketing Forum

MarketingProfs is gearing up for its 11th annual B2B Marketing Forum in Boston this week. If you’ll be in attendance, make sure to check out featured sessions with TopRank Marketing CEO Lee Odden and Director of Agency Marketing Ashley Zeckman. B2B organizations make up a sizable percentage of our awesome clientele, so this event is…

B2B Influencer Marketing Pro @LeeOdden Keynotes #InfluencerDays NYC

According to an industry study published by Altimeter, 55% of marketers plan to increase budgets for influencer marketing and of those who use technology to manage programs, that number goes up to 77%. There’s plenty of optimism around influencer marketing. Theres also an increasing abundance of unfounded and opportunistic advice. Many smart B2B marketers accustomed…

Influencer Marketing: Hype or Hope for B2B? New Webinar Featuring Lee Odden

B2C companies have been working with celebrities or “influencers” for decades. Their B2B counterparts however, have only begun experimenting over the past couple of years. Because influencer marketing is a relatively new concept for many B2B marketers, there are still a lot of questions about what it is, and if it really works. After appearing…