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Once upon a time, public relations was a fairly straightforward practice involving press releases, media outreach and crisis management. Those components of the role remain, but PR has grown infinitely more complex. Today’s communications professional must become adept at expanding his or her brand’s reach in bold new ways. This means co-creating content, working with…
Participation Marketing: Tools & Tactics for Crowdsourcing Content With Industry Influencers & Your Community [Webinar]
September 1, 2015 by
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In today’s digital world, competition is greater than ever before. Consumers are hungry for quality information but the sheer amount of content being created has the the power to over saturate, numb and underwhelm your target audience. However, with ubiquitous connectivity and devices enabling passionate experts to create influence and community, brands can tap into…
PRSA Digital Impact 2013 – Lee Odden Presents on Content Marketing & PR
June 25, 2013 by Leave a Comment
This week Public Relations and Communications professionals will converge on the city that never sleeps to connect, learn and grow their understanding of digital PR. A big part of the change that is happening with the PR world is the convergence with digital marketing. Much of the focus on content and social media both by…
Lee Odden to Keynote at the Communicators Conference – Portland, OR
April 30, 2013 by Leave a Comment
Did you know, TopRank Online Marketing started out as a public relations firm in 2001 called Misukanis & Rodgers? That’s right, we’ve evolved in many ways since then, but we’ve also been involved in many ways with the worlds of marketing and public relations – for a very long time. It may have seemed an…
TopRank in San Francisco – Content Marketing & Public Relations
October 15, 2012 by
Calling all Public Relations professionals! It’s time for the PRSA International Conference in San Francisco. If you haven’t had an opportunity to attending a PRSA event, or been to the bay area, you’re in for a real treat. The PRSA International Conference offers four full days of training, networking, and knowledge transfer from some of…
SES Toronto: Online PR Succeeds With Social Media
June 3, 2010 by Leave a Comment
As loyalties shift away from traditional media as a preferred communications channel, there will be those who approach this evolution with fear and those who approach it with an embrace. While many consumers embrace social media channels such as blogs and microcontent as legitimate sources of news and information, public relations professionals are oftentimes fearful…
Online Public Relations Thought Leadership This June
April 14, 2010 by Leave a Comment
As traditional PR, social media and reputation management converge into an integrated stream of marketing communications, it is vital that marketing professionals develop a mastery of each element. The companies that do achieve this mastery will be those that uncover the most effective approaches to achieve business objectives. This June, TopRank® Online Marketing CEO and…
SEO & Social Media Workshop From PRNews & TopRank
March 12, 2010 by Leave a Comment
Effective communication is the one path towards the bottom-line goals of a marketing or Public Relations (PR) campaign. To reach these goals, today’s marketing and PR professionals must communicate effectively through digital marketing content, including webpages and online press releases. This makes a solid foundation of Search Engine Optimization (SEO) and social media absolutely vital.…
Upcoming Q1 2010 TopRank Speaking Events
February 2, 2010 by Leave a Comment
TopRank works very hard to stay on top of current best practices for our clients. As a result of expertise, thought leadership and reputation in the industry, our team is asked to speak at a variety of conferences, workshops and webinars. The goal at TopRank Marketing is to help companies better understand the current landscape…
TopRank Webinar: Optimized Public Relations
January 27, 2010 by Leave a Comment
On Thursday, January 28th 1PM EST TopRank Online Marketing CEO Lee Odden and Bulldog Reporter will be offering a high impact webinar for Public Relations and Communications professionals on using search engine optimization to increase online visibility and placements. Details are below, but you can register here: Optimized Public Relations: 10 Easy SEO Tactics PR…
