71% of businesses plan on increasing their digital marketing budgets this year. Are you ready? Are you up to speed on the latest social media, content marketing and influencer marketing strategies? Do you have best practices tactics and processes in place? Are your people trained? Marketers all over the world are scrambling to stay on […]
Social Media Rockstar Event – Lee Odden Speaking on Integrated Online Marketing
What do Boston, Madrid, Moscow, and Morton Minnesota (population 411) all have in common? Lee Odden will be giving presentations on social media in each city. Why? Because social media knows no boundaries and companies world-wide are seeking trusted, experienced advice on how to plan and implement successful social media programs. With over a billion […]
B2B Content2Conversion NYC Conference – Lee Odden Presenting
Content is hot in any industry you look, so look no further for the best B2B content marketing advice than the Content2Conversion conference in New York. Featuring an all-star lineup of B2B Marketing speakers including: Ardath Albee, Ann Handley, Joe Pulizzi, Michael Brenner, Rob Yoegel and senior marketing executives from Aberdeen Group, Adobe, Avaya, Compendium, Curata, […]
Upcoming Webinar: Social Media 2013: What Site Are Most Important to Marketers This Year
Social media’s quickly evolving landscape leaves many brands and marketers scratching their heads trying to figure out which direction to go. Luckily, Target Marketing has tapped into the minds of TopRank CEO Lee Odden (@leeodden) and VP & CMO of Zinio Jeanniey Mullen (@jeannieymullen) for some answers. No matter where you are on the social […]
TopRank Presents at PRSA 2011: Advance Digital PR Skills with Social Media SEO
The future of public relations relies heavily on interacting with individuals and companies online. Building awareness and brand recognition is only the first step. What are you doing to make your news content and brand story easily found and talked about online? In order to reach journalists, analysts, bloggers and influentials on the web, it’s […]
Lee Odden Keynotes the Minnesota Blogger Conference
Minnesota Blogger Conference Sept. 10, 2011 – Photos courtesy Missy Berggren and Griff Wigley Minnesota has a substantial blogging community dedicated to writing on a wide variety of topics including politics, food, sports, fashion, technology, communication – the list goes on. It comes naturally for this community to come together for some collaborative learning. TopRank […]
TopRank at Cloud Computing Event Dreamforce ’11
Historically, the social media aspects of selling have been controlled by marketers. Sales people traditionally are kept out of the loop until after a new lead is generated. In today’s business landscape, successful sales reps are taking control of emerging social technologies to bring in new leads and close deals more quickly, marking the onset […]
TopRank at Social Media Breakfast Minneapolis/St. Paul
When it comes to a business’ online strategy, questions abound for social media practitioners about how to best leverage and integrate the many online marketing tools available. The disciplines of search, social media and content marketing continue to intersect and often combine to create a powerful mix. Companies and individuals are creating competitive advantages as […]
SEO & Social Media for PR: DishyMix Interview with Lee Odden
Search Engine Optimization and Social Media are no longer distinct channels. They are forever intertwined, each affecting the other in terms of how digital information is discovered, consumed and shared. The subsequent impact on reach and engagement means the integration of these channels is as relevant for Public Relations as it is for Marketing. I […]
TopRank Summary from BlogWorld New York 2011
Blogs are perfectly suited as social media information hubs for companies or individuals that want to dominate their niche online. TopRank Online Marketing has been an active proponent and pioneer of blog marketing as the centerpiece of social content strategy for many years. We’ve been working with companies ranging from B2C retailers like J&O Fabrics […]