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Connecting with customers and prospects is a high priority for many digital marketers. To form an honest and lasting connection, brands must build credibility and authority by consistently giving their audience relevant content. According to Smart Insights, there are 6,586,013,574 internet searches a day worldwide. Amidst the billions of search queries, it’s getting more difficult…
TopRank Marketing CEO, Lee Odden Inspires Content Marketing Success at #ContentSEO in Manhattan
May 11, 2017 by
Twitter Targeting Update: Flexible Audiences Have Arrived
April 21, 2017 by
For quite some time Twitter has allowed marketers to use Tailored Audiences to create custom audiences. Within tailored audiences, marketers were offered three main targeting options: Target Specific Users – Based on email marketing lists or a list of influential Twitter users. Website Visitors – Straight-forward website retargeting Resulting from marketers placing the Twitter pixel…
TopRank Marketing Named As One of the 100 Best Companies to Work For, 2 Years in a Row
March 15, 2017 by
Each year, Minnesota Business magazine publishes a list of “100 Best Companies to Work For”. In order to be considered for this prestigious award, the company must first be nominated. Then, anonymous online questionnaires are filled out by employees of each participating company and are tallied, resulting in the final list. The award spans a variety…
TopRank Marketing Gears Up for the 2016 MarketingProfs B2B Marketing Forum #MPB2B
October 18, 2016 by
The TopRank Marketing team is getting ready to jet off to one of the greatest marketing events of the year—none other than MarketingProfs’ 2016 B2B Marketing Forum. What is the B2B Marketing Forum? The B2B marketing forum is where industry leaders, innovators, and people who make things happen gather to learn about the latest in…
TopRank Marketing CEO Traveling Europe to Talk Influencer & Content Marketing
October 10, 2016 by
TopRank Marketing CEO Lee Odden is returning to his globetrotting ways this fall, heading to three European cities to share his insights on content and influencer marketing. Lee will begin his European tour at Digital 2016 in Riga, Latvia, followed by speaking pit stops at the SMXL Milan 2016 in Italy and Congress Content Marketing…
Join Lee Odden for Two Stellar Presentations at September’s Content Marketing World in Cleveland
September 1, 2016 by
After only a week back on Minneapolis soil, TopRank Marketing CEO Lee Odden will be setting off for the biggest content marketing conference on the globe; Content Marketing World. This year, Lee will be presenting not once, but twice at the 2016 Content Marketing World conference. Over the past few years, Content Marketing World has…
Google Ad Changes: More Top Ads! No Side Ads. More Bottom Ads?
February 26, 2016 by
There’s been a lot of talk about what’s happening with ads on Google. We’ll keep it straight to the point by telling you what happened and how this change may affect ad and organic click-through rates. What Happened? There are now 4 ads on top instead of 3 for commercial queries that surfaced 3 ads…
TopRank® Marketing Expands Digital Marketing Footprint with New Clients, Staff and Offices in Minneapolis
December 18, 2015 by
NEWS RELEASE MINNEAPOLIS, December 18, 2015 TopRank® Marketing, an integrated digital marketing agency, has achieved a number of business milestones including the addition of new clients and top marketing talent, newly promoted executives and a move to a larger, custom-designed office in Minneapolis. Founded in 2001, TopRank Marketing has achieved international recognition for delivering intelligent…
Google+ Gets A Redesign: What You Need To Know
December 3, 2015 by
Last month, Google announced a major redesign of their social network, Google+. The update is the latest in a number of changes for Google’s struggling social network, and brings with it hope that a new focus can help make Google+ a place that more spend their social time. To make the most of the Google+ redesign, here’s…
Google RankBrain: Content Truly Reigns Over the SEO Landscape
November 18, 2015 by
Welcome to the democratization of content and information. RankBrain is the super smart three month-old brainchild of five Google engineers and a deep-learning expert. What’s come to fruition after an arduous year of research and development (along with Google’s five year-long movement toward A.I.), is Google’s recent incorporation of Artificial Intelligence into their latest 2013…
