Explore the New World of PR at #Pubcon 2017 with Lee Odden

Once upon a time, public relations was a fairly straightforward practice involving press releases, media outreach and crisis management. Those components of the role remain, but PR has grown infinitely more complex. Today’s communications professional must become adept at expanding his or her brand’s reach in bold new ways. This means co-creating content, working with…

Digital Summit Minneapolis: Another Perk for Work at TopRank Marketing

When Digital Summit Minneapolis arrived in August, it represented a major opportunity for our agency. Many of the brightest minds in marketing, all converging in our backyard? You’d better believe we were going to make our presence known. Over the course of the three-day conference, TopRank Marketing did just that by having ten of our…

TopRank Marketing CEO, Lee Odden Inspires Content Marketing Success at #ContentSEO in Manhattan

Connecting with customers and prospects is a high priority for many digital marketers. To form an honest and lasting connection, brands must build credibility and authority by consistently giving their audience relevant content. According to Smart Insights, there are 6,586,013,574 internet searches a day worldwide. Amidst the billions of search queries, it’s getting more difficult…

Twitter Targeting Update: Flexible Audiences Have Arrived

For quite some time Twitter has allowed marketers to use Tailored Audiences to create custom audiences. Within tailored audiences, marketers were offered three main targeting options: Target Specific Users – Based on email marketing lists or a list of influential Twitter users. Website Visitors – Straight-forward website retargeting Resulting from marketers placing the Twitter pixel…

TopRank Marketing Named As One of the 100 Best Companies to Work For, 2 Years in a Row

Each year, Minnesota Business magazine publishes a list of “100 Best Companies to Work For”. In order to be considered for this prestigious award, the company must first be nominated. Then, anonymous online questionnaires are filled out by employees of each participating company and are tallied, resulting in the final list. The award spans a variety…

TopRank Marketing Gears Up for the 2016 MarketingProfs B2B Marketing Forum #MPB2B

The TopRank Marketing team is getting ready to jet off to one of the greatest marketing events of the year—none other than MarketingProfs’ 2016 B2B Marketing Forum. What is the B2B Marketing Forum? The B2B marketing forum is where industry leaders, innovators, and people who make things happen gather to learn about the latest in…

TopRank Marketing CEO Traveling Europe to Talk Influencer & Content Marketing

TopRank Marketing CEO Lee Odden is returning to his globetrotting ways this fall, heading to three European cities to share his insights on content and influencer marketing. Lee will begin his European tour at Digital 2016 in Riga, Latvia, followed by speaking pit stops at the SMXL Milan 2016 in Italy and Congress Content Marketing…

Join Lee Odden for Two Stellar Presentations at September’s Content Marketing World in Cleveland

After only a week back on Minneapolis soil, TopRank Marketing CEO Lee Odden will be setting off for the biggest content marketing conference on the globe; Content Marketing World. This year, Lee will be presenting not once, but twice at the 2016 Content Marketing World conference. Over the past few years, Content Marketing World has…

Google Ad Changes: More Top Ads! No Side Ads. More Bottom Ads?

There’s been a lot of talk about what’s happening with ads on Google. We’ll keep it straight to the point by telling you what happened and how this change may affect ad and organic click-through rates. What Happened? There are now 4 ads on top instead of 3 for commercial queries that surfaced 3 ads…

TopRank® Marketing Expands Digital Marketing Footprint with New Clients, Staff and Offices in Minneapolis

NEWS RELEASE MINNEAPOLIS, December 18, 2015 TopRank® Marketing, an integrated digital marketing agency, has achieved a number of business milestones including the addition of new clients and top marketing talent, newly promoted executives and a move to a larger, custom-designed office in Minneapolis. Founded in 2001, TopRank Marketing has achieved international recognition for delivering intelligent…