Ready for the Future of Social Influence, PR and Content? See @LeeOdden Keynote At #YouToo2018

A fantastic opportunity to catch TopRank® Marketing chief executive and co-founder Lee Odden speak about the future of participation marketing is coming up soon, as he’ll be presenting a major opening keynote address during the YouToo 2018 social media conference. Lee’s kick-off keynote, “Participation Marketing: The Social World of Content, Influencers and Integration for PR,”…

Confused By Influencer Marketing? Learn to Attract, Engage & Persuade with Ashley Zeckman at AMA Iowa

Does B2B influencer marketing have you confused? Learn to attract, engage and persuade B2B influencers from TopRank® Marketing’s noted Digital Strategy Director Ashley Zeckman, who will be speaking this Wednesday, April 4 during the American Marketing Association’s 2018 Iowa event. Event Details April 4, 2018 AMA Iowa conference #AMAIOWA Des Moines Golf and Country Club…

Ready To Romance B2B Influencers? Catch Ashley Zeckman at Everything Content Minneapolis

Today’s marketing world can always stand to have a bigger dose of much-needed romance. You can make that happen with a great opportunity to catch TopRank® Marketing Digital Strategy Director Ashley Zeckman speak about wooing B2B influencers, as she’ll be presenting “Romancing B2B Influencers: How to Attract, Engage and Persuade Influencers to Co-Create” during this…

Influencer Marketing Evolution – The #CMWorld Twitter Chat With Lee Odden

TopRank® Marketing chief executive and co-founder Lee Odden conducted a live Twitter chat ahead of his September speaking event at Content Marketing World, exploring the evolution of influencer marketing. Lee will be speaking multiple times during Content Marketing World over the week of September 4 – 7 at the Huntington Convention Center in Cleveland, and…

Explore the New World of PR at #Pubcon 2017 with Lee Odden

Once upon a time, public relations was a fairly straightforward practice involving press releases, media outreach and crisis management. Those components of the role remain, but PR has grown infinitely more complex. Today’s communications professional must become adept at expanding his or her brand’s reach in bold new ways. This means co-creating content, working with…

Digital Summit Minneapolis: Another Perk for Work at TopRank Marketing

When Digital Summit Minneapolis arrived in August, it represented a major opportunity for our agency. Many of the brightest minds in marketing, all converging in our backyard? You’d better believe we were going to make our presence known. Over the course of the three-day conference, TopRank Marketing did just that by having ten of our…

TopRank Marketing CEO, Lee Odden Inspires Content Marketing Success at #ContentSEO in Manhattan

Connecting with customers and prospects is a high priority for many digital marketers. To form an honest and lasting connection, brands must build credibility and authority by consistently giving their audience relevant content. According to Smart Insights, there are 6,586,013,574 internet searches a day worldwide. Amidst the billions of search queries, it’s getting more difficult…

Twitter Targeting Update: Flexible Audiences Have Arrived

For quite some time Twitter has allowed marketers to use Tailored Audiences to create custom audiences. Within tailored audiences, marketers were offered three main targeting options: Target Specific Users – Based on email marketing lists or a list of influential Twitter users. Website Visitors – Straight-forward website retargeting Resulting from marketers placing the Twitter pixel…

TopRank Marketing Named As One of the 100 Best Companies to Work For, 2 Years in a Row

Each year, Minnesota Business magazine publishes a list of “100 Best Companies to Work For”. In order to be considered for this prestigious award, the company must first be nominated. Then, anonymous online questionnaires are filled out by employees of each participating company and are tallied, resulting in the final list. The award spans a variety…

TopRank Marketing Gears Up for the 2016 MarketingProfs B2B Marketing Forum #MPB2B

The TopRank Marketing team is getting ready to jet off to one of the greatest marketing events of the year—none other than MarketingProfs’ 2016 B2B Marketing Forum. What is the B2B Marketing Forum? The B2B marketing forum is where industry leaders, innovators, and people who make things happen gather to learn about the latest in…