Our team at TopRank Marketing recently joined together to help fight Alzheimer’s, fielding a team for the Alzheimer’s Association 2019 Walk to End Alzheimer’s charity event in Minneapolis / St. Paul, Minnesota. We chose this event in tribute and support of our team member Caitlin‘s father, and the day proved to be a success as […]
Case Study: Unique Influencer Content Campaign Drives Awareness, Engagement, and 6-Figure Leads
September 3, 2019 by
Sometimes when you give a little, you get a lot. This was certainly the case for Alcatel-Lucent Enterprise (ALE). The 100-year-old business technology company approached TopRank Marketing with a burgeoning idea: develop a recognition program for IT network and IT enterprise communications leaders. By doing so, they hoped to increase visibility and engagement across key […]
Boost Your Marketing Fitness and Learn B2B Influencer Marketing with @TopRank Marketing at #CMWorld
August 27, 2019 by
Next week TopRank Marketing chief executive Lee Odden and senior director of digital strategy Ashley Zeckman will speak at one of the world’s biggest content marketing conferences, as Content Marketing World 2019 takes place September 3 — 6 in Cleveland, Ohio. Lee will be making his ninth journey to Content Marketing World — every one […]
Learn To Break Through Social Media Noise with Long-Form, Influencer-Driven Content At Minneapolis SMB Event
August 9, 2019 by
How can marketers break through social media noise? Learn how long-form influencer-driven content drives social media success, in a new case study from TopRank® Marketing’s Senior Director of Digital Strategy Ashley Zeckman, who will be presenting on Thursday, August 22 at Social Media Breakfast in Minneapolis. Event Details: August 22, 2019 Minneapolis-Saint Paul Social Media […]
Can Collaborating with Influencers Help You Save the Day & Change the World? Ashley Zeckman Shows How at #DSMPLS
August 8, 2019 by
Can collaborating with influencers help you save the day and change the world? Stranger things have happened, as TopRank® Marketing’s Senior Director of Digital Strategy Ashley Zeckman will explain and explore in a new presentation on Wednesday, August 14 during the Digital Summit Minneapolis event. EVENT DETAILS: Digital Summit Minneapolis August 14 – 15, 2019 […]
Arm Treasure Data Builds Thought Leadership in Tough B2B Tech Vertical with Help from Always-On Influencer Content
July 26, 2019 by
The marketing technology landscape is massive, and growing with incredible velocity. A 2019 study charted more than 7,000 different martech solutions from a multitude of unique vendors. Needless to say, there’s a lot of competition for attention in this space, so companies operating here must elevate their digital strategies to rise above. Arm Treasure Data […]
The Intersection of Search, Influence, and B2B Content Marketing: Top Takeaways From Lee Odden on A Shark’s Perspective Podcast
July 25, 2019 by
TopRank Marketing chief executive Lee Odden recently sat down with Kenneth Kinney, host of A Shark’s Perspective Marketing Podcast, to talk about the intersection of search, influence, and content marketing in the B2B world. We’ve gathered some of the highlights from Lee and Kenneth’s fascinating and insightful conversation here, to help you learn more about […]
How To Jumpstart a B2B Influencer Marketing Program – Free Webinar
July 11, 2019 by
How do you develop a best-answer B2B influencer marketing program? Find out by joining TopRank Marketing chief executive Lee Odden in a free upcoming live webinar, and get his latest B2B marketing insight as we push towards 2020. Next up will be Lee’s July 17 Content Marketing Institute webinar: Live Webinar: How to Jumpstart a […]
How to Get Started with B2B Influencer Marketing – Free Webinar
June 12, 2019 by
How do you develop a B2B influencer marketing program, and what are some of the latest influencer marketing trends for 2019 and beyond? TopRank Marketing chief executive Lee Odden recently sat down with Rival IQ co-founder Seth Bridges for a new Data-Driven Marketers Webinar Series episode, to go over and explore some of the keys […]
Long-Form Influencer Videos & Strategic Promotion Bring Benchmark-Beating Engagement, Conversion, and Lead Capture for Prophix
April 22, 2019 by
It takes a particular set of skills to be a CFO. You need a keen analytical mind. You need to be able to focus on minutiae and dive deep into the data. What you don’t need — at least until recently — is to be a captivating public speaker. But the role of the CFO […]
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