Committing to content quality over quantity. Striving for relevance and resonance. Ensuring tactical integration. Building credibility for all by elevating influential voices. Marketers know the rules of the content marketing game, but the gaming environment has never been more challenging. From ad blockers and growing consumer distrust to content shock and organic search and social…
TopRank’s Influencer Content Campaign for #CMWorld Scores 258% Increase Over Benchmark
August 30, 2018 by
Learn How Influencer Marketing Can Grow Your Business with @TopRank Marketing at #CMWorld
August 23, 2018 by
In less than two weeks TopRank Marketing chief executive Lee Odden and digital strategy director Ashley Zeckman will speak at one of the world’s biggest content marketing conferences, as Content Marketing World 2018 takes place September 4 — 7 in Cleveland, Ohio. Lee will be making his eighth journey to Content Marketing World — every…
TopRank Marketing’s Ashley Zeckman Appointed To Twin Cities Women In Digital Board
August 2, 2018 by
TopRank Marketing Digital Strategy Director Ashley Zeckman has been appointed to Women In Digital’s Minneapolis and Saint Paul board of directors. Ashley will serve as Speaker Chair for the Twin Cities chapter of Women In Digital, one of the fastest growing networks of women in digital marketing, communications, and advertising. As Speaker Chair she’ll help…
How a Best (Local) Answer Strategy Led to Triple-Digit Organic Traffic, Conversion Growth Over a 4-Year Period
July 30, 2018 by
When something goes wrong with a home’s heating and cooling system, homeowners are often desperate to find a service provider that can not only remedy the problem quickly, but also one that they can trust to provide honest advice and value, without breaking the bank. For more than a century, family-owned Ray N. Welter Heating…
Intern Spotlight on Nicole Blake: Who She Is, What She’s Learning, and How She Sees the Marketing Industry
July 26, 2018 by
Yet another generational shift has arrived. For decades, understanding and reaching millennials has been a top priority for many brands and marketers—and now more than ever as the generation represents the majority of the American workforce. However, Gen Zers are on the rise, with the oldest members of the generation getting “big kid” jobs and…
Integrated Influencer Content Campaign ‘Crushes’ Pageview, Social Share Benchmarks
June 25, 2018 by
As businesses strive to become more data-driven, there’s little doubt that financial planning and analysis (FP&A) is taking on a larger role in guiding the future of the entire organization. Simply put, finance departments are no longer merely providing static management reports; they’re tasked with being forward-thinking, trusted advisors to help steer the enterprise. And…
How Can Marketers Improve Trust, Authority & Credibility? Lee Odden Explores During IDMA 2018 Keynote In Mumbai
June 15, 2018 by
What are the best ways that digital marketers can improve trust, gain authority, and grow credibility? Actionable answers await as TopRank® Marketing chief executive and co-founder Lee Odden presents a major global keynote presentation during the Indian Digital Marketing Awards conference on June 27, 2018 in Mumbai, India. Lee brings his noted influencer marketing background…
How to Improve Marketing Results with Collaborative Content – Lee Odden Keynotes in Montreal
June 1, 2018 by
What are the top challenges marketers and communicators are facing in the world of content? Are you curious about what collaborative content marketing is and what it can do for your business? To get answers to those questions and more, we invite you to join TopRank® Marketing chief executive and co-founder Lee Odden to learn…
Calling Aspiring Marketers: Apply for a TopRank Marketing Internship
May 4, 2018 by
For nearly two decades, our agency has been on an incredible journey — one with many new beginnings. We got our start as a PR agency that quickly grew our offerings to include SEO. Then content. Then social media. And the list goes on. Of course, as we grew into a full-service, integrated digital marketing agency,…
Google AdWords Now Using AI to ‘Help’ You Write Text Ads
May 3, 2018 by
The pay-per-click (PPC) world is buzzing over Google’s latest update: a new AdWords user interface. And whether you love or hate the new design, there’s one update that you need to pay attention to: the Recommendations tab. Formerly dubbed the “Opportunities” tab in the old interface, the Recommendations option is, from our perspective, now one…
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