Chief Marketer: TopRank Making Large Scale SEO Work

TopRank Senior Account Manager Jolina Pettice and CEO Lee Odden contributed a recently published article to Penton Media’s Chief Marketer, “The Trick to Making Large Scale SEO Work”. Here is an exceprt:

“Successful enterprise SEO projects require a unique combination of mechanical SEO expertise as well as large company political savvy. Making significant progress in a reasonable amount of time is possible with the right mix of planning, communication and expertise.”

The key is empowering client side contacts responsible for workflow, approval and implementation. To that end, here are five tips on empowering large company SEO projects:

  • Ongoing Education
  • Energize Advocates
  • Market Campaign Results
  • Be Available
  • Enterprise Communications

Read the full article at Chief Marketer.

As a leading Minneapolis based Internet marketing agency, TopRank provides world class search engine optimization services to Fortune 1000 companies in the U.S. and Canada.

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