65% of multinational brands will increase Influencer Marketing spending in the next 12 months reaching $10 billion over the next 5 years.
With so much at stake for marketing in our fast paced industry, senior marketers must be able to see both the forest and the trees when it comes to influencer marketing in the B2B world. Much of what the marketing industry knows about working with influencers is seen through a consumer marketing lens often with the self-anointed social celebrities publishing ads as content without real passion for the brands.
With so much of influencer marketing akin to “get rich quick” with a shiny marketing object, many B2B marketing leaders can acquire unrealistic expectations about what works and what doesn’t with influencers in the business world.
And yet, collaborating with influencers can open doors for B2B brands to connect their value messaging to an audience that is actually interested.
To provide some guidance around influencer marketing specific to business to business marketing executives, here are a few insights in infographic form on everything from top challenges to brand failures, brand successes, best practices and the future.
Want to see examples of B2B influencer marketing in action? Check out these 9 case studies featuring top B2B brands.
A version of this post, What B2B CMOs Need to Know About Successful Influencer Marketing, was first published on TopRank’s Online Marketing Blog.