How To Jumpstart a B2B Influencer Marketing Program – Free Webinar

Lee Odden Speaking
How do you develop a best-answer B2B influencer marketing program?

Find out by joining TopRank Marketing chief executive Lee Odden in a free upcoming live webinar, and get his latest B2B marketing insight as we push towards 2020.

Next up will be Lee’s July 17 Content Marketing Institute webinar:

2019 July 17 CMI Webinar with Lee Odden

Live Webinar: How to Jumpstart a B2B Influencer Marketing Program

You won’t want to miss Lee as he joins the Content Marketing Institute Webinar series to give an online presentation on developing a successful influencer marketing program, on Wednesday, July 17 at 2:00 p.m. Eastern.

Diminishing organic social reach, lack of brand trust and information overload makes engaging today’s B2B buyer harder than ever. Influencer Marketing can solve for trust, reach and engagement, but most B2B brands are still experimenting or simply don’t know how or where to start.

In this information-rich and entertaining webinar, Lee will highlight the essential steps to launching an influencer marketing program plus examples of brands doing it right. Lee will join Stephanie Stahl, General Manager at Content Marketing Institute.

In this hour-long webinar you’ll learn:

  • Tips on Finding Your Best Influencers
  • How to Optimize a Pilot
  • Influencer Engagement Models that Work
  • Top Tools and Measurement Practices

Registration for the free webinar with Lee and Stephanie is available here.Lee Odden speaking at CMWorld 2018

We hope you’ll tune in to one or both events, and in the meantime you can learn more from Lee and others on the TopRank Marketing team by connecting with our award-winning marketing blog.

You can also talk to us directly about how to improve your influencer marketing performance like we have for B2B brands ranging from Adobe to LinkedIn — simply connect with us here.