Online Marketing Blog reports that six in ten marketers are spending more on content marketing than ever before.
Affording any size business the power to create its own content to boost visibility and attract sales-ready prospects creates an almost utopian online environment. But like most utopias, this environment can harbor a dark side. Essentially, if everyone is creating online noise, how can one company make sure its noise stands out as the most resonant?
TopRank® Online Marketing CEO, Lee Odden, will be revealing the best practices that separate content marketing strategies that resonate from those that simply reverberate at SES Chicago:
Tuesday, October 19th 4:15pm – 5:15pm
The Secret Formula To Boost Response
Flat click-through rates and conversions falling well below expectations are troubling for any marketer. If only there were a secret formula that could help reverse this trend…
Attend this session, moderated by Odden, to learn a three-step formula to boost your click-through and conversion rates.
Bryan Eisenberg, SES Advisory Board and NYTimes Bestselling Author, bryaneisenberg.com
Wednesday, October 20th – 3:45pm – 4:45pm
Content Marketing Optimization
“If it can be searched, it can be optimized” is a mantra upheld by today’s leading content marketers. These same marketers know that content marketing is about more than just publishing online content. When implemented correctly, content marketing is a powerful weapon that provides an edge against any size competitor. So how can this weapon best be mastered and yielded to ensure it helps produce maximum ROI? Odden will reveal the answer to this question and more during this solo presentation.
This solo presentation by TopRank CEO and SES Advisory Board Member Odden will be introduced by fellow SES Advisory Board Member and Site Logic Marketing President Matthew Bailey.
Thursday, October 21st – 3:15pm- 4:15pm
The Trouble With Content Management Systems is…
Good content must be supported by a good content management system that is technically sound and plays friendly with search engine crawlers. Attend this session, moderated by Odden, to learn how you can ensure your content management system is built to keep up with latest web technologies – and meet the challenge of arranging a playdate between your content and the crawlers.
Eric Enge, President, Stone Temple Consulting
Stephan Spencer, Co-Author, The Art of SEO
October 18-22, 2010
720 S. Michigan Ave.
Register For This Event