When Digital Summit Minneapolis arrived in August, it represented a major opportunity for our agency. Many of the brightest minds in marketing, all converging in our backyard? You’d better believe we were going to make our presence known.
Over the course of the three-day conference, TopRank Marketing did just that by having ten of our team members attend the event. We presented, we listened, we networked, and we had a good bit of fun, too.
No Milling About
Taking place at beautiful Guthrie Theater in the historic mill district of Downtown Minneapolis, Digital Summit offered plenty of opportunities to sit back and revel in the scenery, but our attendees were rarely stationary.
Two of TopRank’s leaders spoke at the event, with Director of Agency Marketing Ashley Zeckman delivering a great presentation on creating the perfect content marketing recipe, and CEO Lee Odden bringing things home with a closing keynote on supercharging content with influencer marketing. The rest of the team stayed mobile, attending nearly every session and absorbing knowledge from the many experts taking stage. (Scroll down for a list of live blogs sharing insights from these sessions.)
Additionally, we hosted a Supercharged Happy Hour on Monday at the nearby W XYZ Bar, with over 70 attendees stopping by to network and chat. We also held a VIP dinner with several speakers including keynoter Ann Handley, clients and local brand marketing executives on the final evening of the Summit.
From Our View
What led to a successful outing from TopRank Marketing at Digital Summit? Team members who participated agree this mostly ties to planning and setting clear goals.
“This was the first event I have ever attended where the group had an objective,” says Steve Slater, Digital Advertising Manager. “I think that gave everyone a mission and a set of activities that needed to be accomplished.”
Account Manager Elizabeth Williams agrees.
“I can’t say that I’ve ever attended an event either with a formal objective,” she says, “and that was fantastic to feel empowered to reach certain goals.”
Williams adds that laying out a strategy around social engagement and content creation helped our organization maintain a visible digital presence throughout. Our Social Media Lead Debbie Friez played a big part in that.
“TopRank Marketing started the online conversation before the event started,” Friez notes. “We had blog posts, invites to events and social media posts promoting the Digital Summit … When we arrived, we kept the momentum going. I had several people comment on how impressed they were with our team.”
Of course, it also helped that Zeckman and Odden generated buzz with their outstanding presentations on content marketing and B2B influencer marketing — two prevalent themes at Digital Summit and cornerstones of the TopRank Marketing services.
“Everyone instantly knew our company thanks to Lee and Ashley’s sessions,” says Copywriter Anne Leuman. “It made it easy to start conversations with others and invite them to our happy hour event.”
To learn more about those sessions, and others we covered on our blog, feel free to peruse the links below.
TopRank Marketing Live Blogs from Digital Summit Minneapolis
- A Marketer’s Guide to Minneapolis
- 12 Must-See Speakers at Digital Marketing Summit Minneapolis
- 5 Ingredients to Master the Perfect Content Recipe
- How to Tame the Wild Wild West of Social Media: Reputation
- How to Use Audio to Engage Customers in a Connected World
- Elevate Your Marketing Career with One Simple Word: Strategy
- Lee Odden Shares How to Supercharge Your Content with Influencer Marketing
- Digital Summit Minneapolis: A Look Back at What We Learned
There are many amazing marketing events and conferences all around the globe each year, giving businesses and agencies the chance to show their stuff and put their talent on display. But at Digital Summit Minneapolis, TopRank Marketing had home field advantage.
We couldn’t be more proud of the way our team brought their A-games and supercharged our presence.
If you’re intrigued to work with a team that takes things like attending conferences to the next level like TopRank Marketing does, be sure to check out our digital marketing careers page. We are growing and in search of top content, search, social, influencer and online advertising talent.