Ray N. Welter Heating provides HVAC, heating and air conditioning services for the Minneapolis/St. Paul metro area. The company prides itself on localized service, and seeks to portray themselves as HVAC experts in the Twin Cities market.
Mission:
To increase search engine visibility for their online properties, Welter Heating partnered with TopRank Marketing to:
- Provide convenient access links to highly relevant content with an engaging CTA
- Increases the likelihood of users engaging with content after arriving from search
- Inspire gated downloads of anchor content
Strategy:
- Create a strategic internal linking network with engaging CTAs across related blog posts and related service pages to guide users down the funnel
- CTR optimization using a competitive analysis from the SERPs
- Optimize H1-H6 headings for user-friendly experiences.
Results:
Welter achieved their all-time highest amount of organic traffic and organic conversions for their peak sales period:
- Air Conditioning Season (April – July): 98% increase YOY in organic traffic, 68% increase YOY in organic conversions
- June: 35% increase YOY in organic traffic, 33% increase YOY in conversions
- July: 24% increase YOY in organic traffic, 60% increase YOY in conversions
Ready to heat up your search visibility? Contact TopRank Marketing to learn more!