Email Marketing Remains Key Tactic As StrongMail Engages With TopRank

Online Marketing Blog recently conducted a poll asking its readers to identify the top three digital marketing tactics they planned to emphasize in 2011.

Tactics finishing within the top 5 include:

  • Search engine optimization
  • Social network participation
  • Blogging
  • Email marketing
  • Content marketing

The mix of tactics sitting atop this list signal a new year where online marketing programs are defined by content and engagement, likely to a greater degree than ever before.  To further raise the visibility of how its solutions for email marketing and social media help companies succeed in this landscape, StrongMail has engaged with TopRank® Online Marketing.

Components of this new engagement, customized to meet the objective of increasing customer acquisition for StrongMail, include:

  • Implementation of SEO best practices
  • Creation of a social SEO strategic road map
  • Research and mining of a targeted social network
  • Launch of a strategic inbound linkbuilding program

“The TopRank® Online Marketing team boasts deep industry knowledge of the digital marketing landscape, from both a strategic and tactical standpoint,” states Jason Klein, Senior Marketing Communications Manager, StrongMail.  “We are thrilled to be able to leverage this knowledge to extend the online visibility and success of our online marketing solutions.”