Forrester’s new “B2B Marketing Agencies, North America, Q1 2019” report features TopRank Marketing as the only B2B Marketing agency offering influencer marketing as a top capability.
The extensive report features Forrester’s best-fit agency take on 39 North American B2B marketing agencies with recommendations based on ability to scale and capabilities.
Out of the B2B marketing agencies with revenue ranging from $10 million to over $50 million in revenue, TopRank Marketing is the only agency of any size to offer influencer marketing among its top three core capabilities.
“TopRank Marketing is at the forefront of content and influencer marketing best practices for top mid-market and enterprise B2B brands,” said TopRank Marketing co-founder and chief executive Lee Odden. “Our longstanding partnerships with B2B influencers and influencer marketing platforms have helped us deliver consistently impressive results for our clients including SAP, LinkedIn, and 3M.”
This latest report builds on recent recognitions for TopRank Marketing, including Odden being named to the Digital Marketing Institute Global Industry Advisory Council (GIAC), along with top industry leaders from Facebook, IBM, Microsoft, Google, LinkedIn, Coca-Cola, Hubspot, and The Economist.
For more than 35 years Forrester has provided market research and advice, and its new report targets B2B organization CMOs looking to partner with the top B2B marketing agencies in a variety of core categories.
By compiling the new report Forrester has aimed to highlight the top 39 B2B agencies that provide leading expertise, the ability to boost creative and content, and to increase value using resources such as data, analytics, and martech.
Forrester’s Q1 2019 B2B marketing agencies report is a helpful guide for identifying best-fit marketing agencies, categorizing and breaking down agencies by size, capability, and areas of focus.
“The best-fit agency demonstrates an understanding of your audience through its creative strategy, campaign and content execution, sales support, and marketing technology prowess,” Forrester explained in the new report.
TopRank Marketing was recognized for three top core capabilities including:
Forrester’s new report also includes a handy list of recommendations for B2B organizations looking for a strong agency partner match, and offers a variety of helpful insight to get the most from a partnership.
You can obtain the report here from Forrester.
In a continued effort to share B2B marketing thought leadership and best practices, TopRank Marketing CEO Lee Odden is presenting at the B2B Marketing Exchange #B2BMX conference in Scottsdale, Arizona today.
“How to Break Free of Boring B2B Marketing with Interactive Influencer Content” features top interactive content formats, best practices influencer engagement and case studies from leading B2B brands capitalizing on the boost in credibility and engagement that comes from interactive influencer content.