TopRank partnered with a leading online genealogy research provider to increase awareness of its strategic genealogy campaigns. While its core website received significant traffic, the client wanted to find a way to drive more relevant, qualified traffic to target pages on the site.
Without the ability to edit any pages on the website directly, TopRank developed a campaign leveraging influencer relations and blog marketing.
TopRank Marketing Solution:
In order to drive traffic to a key top-of-funnel page of the genealogy website, the TopRank team developed a campaign to leverage the popular RootsTech genealogy event counting over 20,000 attendees.
With a large and qualified audience within reach, TopRank created a content and social amplification campaign which included:
- Thought leader outreach to contribute to pre-event content
- Social message development to encourage immediate amplification of a blog post by influencers and the client across social channels
- Cross promotion of influencers within social messages to increase audience reach
- Developing a blog post that leveraged influencers and their tips on how best to accomplish a genealogy project
By working with influencers to promote the influencer blog post, TopRank helped dramatically increase page views for both the target page and blog post, garnering a social reach of over half a million in just two weeks:
- 5,509 page views of target page in two weeks
- 8,000 page views of the blog post, 2X the average
- Social reach of 602,310 on Twitter
TopRank continues to work with this client to promote important genealogy campaigns for increased audience reach, drive traffic, and strengthen the visibility of important pages on major search engines.
Do you want to learn more about creating influencer content for search and social media? Contact TopRank® Online Marketing today.
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